Social media initiatives have become standard components of companies' marketing and communications strategies. Large or small—from the local bakery to General Motors (GM)—businesses see the value of engaging in online conversations already taking place about their brands. While social media best practices have emerged, brands still struggle with how best to engage with their consumers. Here are five common mistakes:
via businessweek.com
Top Social Media Marketing Mistakes:
1. Not listening to & monitoring the social media landscape
2. delegating social media tasks to junior or intern staff
3. Replying too slowly by trying to craft perfect "corporate" responses
4. Faking it - astroturfing, false engagement
5. Having an end date or ignoring social media efforts
Posted via web from Vancouver Internet Marketing Social Media Marketing Consultant Canada
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