Facebook Firehose Comes to Bing - Bing Social Media Marketing & Real Time Search Results

Yusuf Mehdi, Senior Vice President of Microsoft's Bing search engine announced today the launch of a new social portal that will produce real-time results from both Facebook and Twitter. The site, which will be live later today, will be found at bing.com/social and will be "the first search experience integrating the full Facebook firehose," according to Microsoft.

Bing has featured a Twitter portal for social search, and by adding Facebook results the search engine is stepping up its real-time search game to include results from both services. The Facebook results include both information from public pages, as well as popular shared links from users with appropriate privacy settings for public sharing. Bing also helps you quickly scan the social links by including an excerpt from the link in context within the results.

via readwriteweb.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Is Foursquare's growth boxed in? Foursquare marketing for business growth

But beyond that, if Foursquare is going to be the next Facebook or Twitter, the basics of the service will have to change to meet the social-media desires of an audience that's dropping off kids at school rather than dropping into 2-for-1 happy hour, or hunting for tips to find the best place in town to get that 21st slice of pizza.

via news.cnet.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Seeking Mobile Magic as Search Engine Use Shrinks

Microsoft's attempt to grab a hold of the search market is paying off, as Bing has gone up for the tenth month in succession, by 0.2%. The other two, Yahoo and Ask, were up 0.1% each, but with Google's share at 65.1%, there is little hope of its rivals besting that.

So, back to the leveling out of search engine use. Annual growth rates, according to comScore qSearch, aredown, from 33.1% in March 2009, to 7.6% this year.

via fastcompany.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Yahoo Buzz Marketers Set Up Shop

Yahoo has undergone a rough patch lately, but some of the latest members of its executive exodus hope to tap into a bright spot of its heritage: innovative marketing.

  The team behind its nontraditional marketing efforts, like setting up a yodel studio in Times Square, has left the Internet company to create its own agency, Manifold.

  Based in San Francisco, Manifold is a five-person buzz marketing shop. It brings together longtime Yahoo marketing executives, including former director of buzz marketing Sean Florio, who wrapped up work at Yahoo yesterday.

via brandweek.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Provoking Google And Yahoo - Forbes.com

Tim Cadogan, chief executive officer of Pasadena open-source ad server OpenX, is aiming to shake up the advertising war between Google and Yahoo by taking the fight off their turf.

Cadogan is teaming up with Orange-France Telecom ( FTE - news - people ) Group to create a new OpenX-powered advertising exchange to serve all of Europe. The ad exchange, rolling out this summer, will be similar to Wall Street's electronic trading system. Marketers will have the power to bid on ad space available through Orange, a telecommunications company that doubles as an advertising network, and reach Orange's 340 million monthly unique users in 32 European countries.

via forbes.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Why Yahoo Just Killed Its AdSense Clone (YHOO)

Yahoo is shutting down its Publisher Ad Network effective April 30.

(The Publisher Ad Network is Yahoo's Google AdSense competitor. It tries to serve display and text ads based on the page's content.)

Here's what you need to know about the news, straight from a source familiar with Yahoo's (YHOO) strategy:

"They're surrendering the war [against Google Ad Sense] long after all the troops have been pulled off the battlefield. It'd always been a crappy business. It's totally consistent with [Yahoo's decision to not] focus on small publishers. Not a big deal. not material in any way."

via sfgate.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Foreign Journalists in China Suffer Hacked Email Accounts: Yahoo, This Time

The AP reports that at least three journalists and one analyst working in China, all of them foreign, were greeted with a brusque "We've detected an issue with your account" when trying to log in to their Yahoo email accounts. The puzzled users were told to contact Yahoo, and Yahoo technicians informed one that his account had indeed been hacked before restoring access.

via fastcompany.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Yahoo adds Facebook status updates to Mail

Yahoo continues to inject social networking into its services.

Starting later on Monday, Yahoo Mail users will be able to update their Facebook status from their Yahoo Mail in-box. Facebook users will be able to log into their accounts right from the Yahoo Mail home page and will also be able to click through to the Facebook profiles of friends when they receive e-mail from friends who have linked their two accounts.

via news.cnet.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves