Location Based Advertising: Game-Changing Opportunities for Internet Marketing with Foursquare, Facebook Pages, Gowalla, Yelp

Tuesday, September 07, 2010

We are at the beginning of an exciting new era of location based advertising that integrates geo-location with advertising and apps. Foursquare, Facebook Places, Gowalla, Yelp, BrightKite, Loopt. These are just a few of the geo location based applications that are going to change everything in advertising & marketing.  Location based advertising allows anyone to target potential customers when they are within a certain distance from a select location such as a store, event or meeting place. Start thinking now how your business can integrate its goals, offerings, services and products with location based advertising opportunities.

Have you claimed your business location in Foursquare or Facebook Pages? Do it today. We can help with all of your social media marketing needs. Take control of your social media presence so your existing and potential future clients and customers can accurately find, check in and post about your business.

via stirsolutions.com

Posted via email from Vancouver Internet Marketing Social Media Marketing Consultant Canada

Facebook Places: The Real Target Is Yelp. (What's The Best Social Network Target for Your Business?)

Most of the attention paid to Facebook Places, the new location feature that the social network launched on Thursday, has focused either on the privacy implications of the service or on the impact it could have on location-based startups such as Foursquare (which some have said they expect to be "crushed" by the new feature). Facebook's real focus with this launch, however, isn't individual users or even Foursquare: Instead, it sees Places as a way into the local business and local advertising markets, and the company with the target painted on its back is Yelp.

via businessweek.com

Google Places, Facebook Places, Foursquare Location Layers & Mayors. Having trouble keeping up? Will Yelp have to partner with Gowalla or another smaller check-in startup to stay ahead of the million-business-pages-strong Facebook checkin tsunami? What is your business doing to get listed in all of the social network places? Why should you even consider spending your valuable time or marketing dollars on something like this Facebook Places or Yelp or Foursquare advertising or promotion? Drop me a note at brent[at]stirgroup.com and I'd be happy to answer your questions or setp a time for a free phone consultation to discuss your business and whether getting on the Facebook / Yelp / Foursquare / Gowalla check-in marketing train is right for your business, products or services.

Posted via email from Vancouver Internet Marketing Social Media Marketing Consultant Canada

Foursquare Apps: Screenscape - Bring Foursquare to Life in your Venue

ScreenScape

Description

Use ScreenScape to bring foursquare to life in your venue. ScreenScape offers easy-to-operate, inexpensive digital signage for venue operators of all sizes. Foursquare venues can now use ScreenScape to promote their specials on screens inside their venue. The ScreenScape foursquare widget can be used to highlight up-to-the-minute: Mayor Status, Foursquare Specials, Here Now stats, Total Check In stats and more. Take your window cling up a notch! Use a ScreenScape powered display and say to your customers: “Hi, we’re on foursquare and have we got a great deal for you!”

Screenshots

via foursquare.com

Interested in doing more than having a sandwich board on the sidewalk in front of your business in Vancouver that says "Free drink for Foursquare Mayor" ? Check out http://www.ScreenScape.net . If you're a hotel or restaurant or even a college or university consider how you might be able to take advantage of using screenscape at one or more of your locations. Here's a University of PEI case
http://screenscape.net/upei

Posted via email from Vancouver Internet Marketing Social Media Marketing Consultant Canada

Zagat Wins Foursquare’s Battle Of The Brands - Foursquare Leaderboard & Foursquare Marketing

At least according to the folks at custom badge site Osnapz, who have created a Foursquare brand leaderboard stack ranking the location based service’s many promiscuous partnerships in terms of follower count, with Zagat in the top slot at 48,136.

For the uninitiated, the leaderboard is a glimpse into some of the more obscure Foursquare brand tie-ins and badges,

via techcrunch.com

What badge do you hold that you're most proud of? Do you even notice or care about your badges? Did foursquare make up the word crunked?

Posted via email from Vancouver Internet Marketing Social Media Marketing Consultant Canada

Yelp Says It's Not Afraid of Foursquare - Yelp Mobile and Geo Local Social Network for Restaurants, Shopping and Businesses

Starting tonight, local businesses that have created free accounts and claimed their listings on Yelp will receive additional analytics specific to mobile user traffic: the number of times they've shown up in mobile search, the number of times mobile users have clicked to call them by telephone and the number of times users have clicked for directions to their business.

Yelp says that 2 million unique users searched on a mobile Yelp app last month, performing 27% of the total searches the company saw. The entire Foursquare network claims 1.8 million users. Yelp said this Spring that it sees 31 million unique visitors to its website every month.

via readwriteweb.com

Did you know Yelp was for more than just restaurants? 15 times bigger than Foursquare. Wow. Check it out today at http://www.yelp.ca in Canada or http://www.Yelp.com for USA or Yelp.co.uk for UK, and about 38 other domains Yelp! Inc. owns. Of course there's always the http://www.yelpsucks.com domain which Yelp was smart enough to purchase themselves -- for use, I suppose, if they start thinking their own service isn't that great. Which do you prefer? Foursquare or Yelp? Would you use a mobile device that allowed you to check in and submit reviews to both Foursquare and Yelp at the same time?

Posted via email from Vancouver Internet Marketing Social Media Marketing Consultant Canada

Olay, Gap, Pepsi Run Geo-Social Campaigns - but Not on Foursquare

Foursquare is hands-down the leader of the location-based/geo-social marketing space when it comes to hype. But other services are making their marks among both brands and users.

In fact, three of the five location-based services briefed below have more users than Foursquare, which has roughly 1 million. Like Foursquare, most utilize the mobile "check in" system, while rewarding users for registering an arrival at a store, restaurant, or another kind of business. Though, the services are being leveraged in different ways by brand partners.

Here are snapshots of recent campaigns by name brands on five prominent location-based platforms not named Foursquare:

via clickz.com

Posted via email from Vancouver Internet Marketing Social Media Marketing Consultant Canada

20 Interesting Things: Foursquare Marketing Case Studies

1

Geo-location based services seems to be growing at an exponential rate. Much like the early days of micro-blogging, there is a crowded playing field as various platforms compete for user attention. Foursquare is not the biggest of these services, but they seem to be in the early stages of separating from the pack with some of the smart marketing partnerships they have made. This deck serves as a quick introduction to Foursquare and explores some of the marketing efforts that brands are already pioneering in this space.

20 Interesting Things: Foursquare

View more presentations from David Stutts.

via luckierethinktank.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Social Media For Business - Foursquare and Gowalla universal check-in macro geo-location social shopping

While Gowalla and Foursquare checking in and gathering badges and become a place-mayor is still a novelty, many businesses can take advantage of check-in incentives as an additional way to lure the tech-savvy to their establishment. What happens, however, when nearly every store in a shopping mall offers something free if you're their Foursquare mayor or offers virtual Gowalla goodies redeemable for real stuff? Will people take the time to open those different social apps to explore what check-in incentives exist at each store they like? Will a geo-location macro hybrid app that runs on most mobile devices that lists all participating stores in the the whole shopping mall (or nationwide) make it easier for people if, say, when an opted-in app-user came within a short distance of the shopping area the app pushed a text message announcing available deals for stores of interest? What apps have you seen to date that are trying to accomplish this? Perhaps both Foursquare and/or Gowalla will add functionality of this nature and make it much easier not only for customers to use to find businesses offering incentives, but also for small businesses to buy into geo-location incentive marketing campaigns.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Tools For Businesses On Foursquare - Social Media Marketing for Business

Should your business join Foursquare?

The answer depends on what type of business you are and the demographic of your customer. Local consumer oriented busineses that depend on foot traffic will get the most out of Foursquare, especially if your customers are gadget-friendly, smart phone owners. However, your business has to be something that people want to tell others about. It might be pretty hard to get someone to check in to a dry cleaner store, but if you offer check in incentives (like dry cleaning coupons), Foursquare just might work for you.

via searchengineland.com

Need assistance with using Foursquare, Gowalla and other geo-location mobile apps for your business or non profit marketing campaign? Contact social media marketing consultant Brent Purves in Vancouver Canada at brent[at]stirgroup.com today http://www.BrentPurves.com and http://www.StirGroup.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Is Foursquare's growth boxed in? Foursquare marketing for business growth

But beyond that, if Foursquare is going to be the next Facebook or Twitter, the basics of the service will have to change to meet the social-media desires of an audience that's dropping off kids at school rather than dropping into 2-for-1 happy hour, or hunting for tips to find the best place in town to get that 21st slice of pizza.

via news.cnet.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves