HootSuite blog – Social Media Dashboard » Facebook Groups, Events, Photos & Geo Make #HootSuite Even Friendlier

HootSuite is now even Facebookier

Enjoy updated Facebook functionality within HootSuite’s social media management system – now with support for Facebook Groups and Events, exclusive search streams, plus photo uploading direct to Facebook. We also refreshed the process for posting to Pages and Profiles, added a Profile Picker, and included more ways to monitor walls, news, events and comments in HootSuite streams.

Along with Facebook Insights analytics reports already available the social media management system, HootSuite users can now manage all campaign tasks – including scheduling and assignments – from within the dashboard. Also, Enterprise customers can geo-target campaigns by region or by language.

The new tools are ready to go next time you login to HootSuite.

via blog.hootsuite.com

Posted via email from Social Persuasion - The Social Media Marketing Agency Blog

Urban Outfitters Makes Facebook Likes Featured Items - Facebook Like Button Marketing

Retailer Urban Outfitters has made the Facebook Like button central to the way the company is marketing its products online. Visitors to the Urban Outfitters web site are now greeting by a large thumbs up asking them to “See our most Liked items.”

The company had installed the Like button by its products on the company web site and this new feature is essentially a grouping of the most Liked items into one place.

via insidefacebook.com

What's not to like with the Facebook Like button. It's great to see creative new uses of the Like button. Soon, I'd guess, smartphones will be able to sense other smartphones around them and you'll be able to click "Like" regarding that person who's in the same physical space as you. For now, however, we're stuck liking web pages and and sweaters.

Posted via email from Vancouver Internet Marketing Social Media Marketing Consultant Canada

IKEA introduces social media to its marketing catalogue - Next campaign: "Swede Yourself" in-store ? :)

IKEA Canada has launched an advertising campaign and contest that encourage consumers to share their favourite images from the home furnishing retailer's latest catalogue.

The campaign includes television, print, online and out-of-home creative touting the arrival of IKEA's 2011 catalogue. Each execution also alerts readers to IKEA's "Capture the Page" contest, an online initiative that invites consumers to upload pictures of their favourite images from the catalogue to a microsite,

via marketingmag.ca

So when you're reading through the Ikea catalogue and it asks you to take a picture of a page and then email it to win 10k will you take the time to do it? Maybe they should encourage the same thing in their Ikea stores -- take a picture of yourself with the thing you see that you like in the store and email it to enter to win that item. Instead of "Capture the Page" maybe Ikea can get permission to use "Swede Yourself" from Be Kind Rewind fame. Do you think a whole Sweded version of the Ikea website would draw any viral or grassroots attention? I'd visit it and watch submitted videos of people swede'ing non-ikea-purchased furniture or things in their life (whatever that might mean).

Posted via email from Vancouver Internet Marketing Social Media Marketing Consultant Canada

Offerpop launches community marketing apps for Twitter and Facebook

Offerpop, a software development company for social media applications, has launched a new marketing app that lets retailers and brands bolster their Twitter and Facebook profiles for maximum impact. Only the Twitter application is currently available to the public, but the company is accepting beta testers for its Facebook version.

via social.venturebeat.com

Posted via email from Vancouver Internet Marketing Social Media Marketing Consultant Canada

Facebook Isn't Moving into Search, for Now - FBSERP's

AllFacebook said the statement and the search results were indicative of Facebook moving forward on a plan to build a semantic search engine, where "likes" would replace inbound links as a measure of a particular Web page's ranking. The blog concluded that SEO operative would soon begin using "like baiting," as opposed to link baiting, to attract traffic.

via pcmag.com

Posted via email from Vancouver Internet Marketing Social Media Marketing Consultant Canada

Manage Your Brand’s Social Media Presence with One App - Social Media Marketing Management Tool

Name: Awareness, Inc.

Quick Pitch: The Awareness Social Marketing Hub helps marketers publish, manage, measure and engage with their marketing across key social media channels.

Genius Idea: We’re living in the age of the social brand. Brands have accounts on sites like Foursquare (), Twitter, Facebook, YouTube (), and probably even have their own blogs. While each account may be manageable on its own, together they present even the best communications professionals with the daunting duty of updating, maintaining, participating with and tracking each of them.

via mashable.com

Enterprise level social media marketing solution for $2000/month or $24,000 a year

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Facebook SEO: 5 Ways To Improve Your Facebook SEO - Facebook Page Custom FBML Landing Page Design

With reports that Facebook sees more traffic than Google, it makes sense that many SMB owners are getting serious about setting up shop on the hip social networking site. Facebook pages are often being used in lieu of a real Web site (which I’d caution against) or as a business’ second home on the Web. With all the opportunities that Facebook provides for small business owners, it’s important that you take the proper steps to increase your SEO efforts on the site. 

via smallbiztrends.com

Need assistance optimizing your facebook page for search engines? Need a company to design and program a custom FBML Facebook landing page for your facebook PPC advertising campaign or just to improve your Facebook page's professional appeal? Contact Brent Purves at brent[at]stirgroup.com today http://www.BrentPurves.com in Vancouver Canada for a free Facebook marketing consultation.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Wildfire Raises $4 Million For Social Media Marketing Platform - Social Media Marketing Tools & Consultant

Wildfire’s platform makes it relatively easy for marketers to create attractive, branded social media marketing campaigns (e.g. sweepstakes, contests, coupons, giveaways, quizzes, virtual gift campaigns and more) and to simultaneously publish them on Facebook fan pages, on company websites (integrated with Facebook Connect) and on Twitter.

via techcrunch.com

Need help with your social media marketing campaign? Contact social media marketing consultant Brent Purves today at http://www.BrentPurves.com or email brent [at] stirgroup.com http://www.11Marketing.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Measuring The Value Of Social Media Advertising - Facebook Advertising

Nielsen found that the first type of ads on average generated a 10% increase in ad recall, a 4% increase in brand awareness and a 2% increase in purchase intent among users who saw them compared with a control group with similar demographics or characteristics who didn’t.

According to Nielsen, that increase in advertising recall jumped to 16% when ads included mentions of friends who were ‘fans’, and 30% when the ads coincided with a similar mention in users’ newsfeeds.

via techcrunch.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Facebook May Not Be Skynet, but It Is Getting Smarter, and That's Bad for Google - Facebook Marketing Strategies

This is all a very big deal if it's successful. Bigger than you think. And It makes Facebook a direct competitor to Google. Facebook has managed to succeed where Google has failed -- turning your social behavior into actionable intelligence. Google's major attempts at insights into web-wide consumer behavior (Orkut, FriendConnect, Checkout, Buzz) have not had anything close to the success that the Facebook platform has had.

via adage.com

Need help developing and implementing facebook marketing campaign including Facebook marketing strategy, Facebook page development, custom Facebook landing pages, facebook video, facebook app design or facebook pay per click or cpm ad campaigns? Contact Brent Purves at Stir Communications Group today at brent [at] stirgroup.com http://www.BrentPurves.com http://www.StirGroup.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Retailers jump on social media bandwagon with Facebook, Twitter - Social Media Marketing

To spread the word about a new skin-care salon in West Seattle, owner Karen Jahn got her social-media act together and hired a publicist to reach out to several hundred customers on Facebook and Twitter.

Through teaser messages, fans of Jahn's Wax Bar in Ballard were told about the cross-town opening and given a chance to win weekly prizes.

"I don't know if we got many new clients out of it," said Jahn, who spent more than $800 on the monthlong promotion. "But we got more people to follow us, and now more people are aware of the Wax Bar."

via seattletimes.nwsource.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Social Media Marketing in Four Steps

Topic: Social Media Marketing in Four Steps: A methodology to move from sporadic to strategic use based on research with 2,317 B2B and B2C marketers

Social media marketing has been a blazingly hot topic for marketers in every industry this year. But since this technology is so new, there is still a daunting knowledge gap.

via marketingexperiments.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Facebook freebies can build a strong customer base | VentureBeat

By now, you’ve probably heard from so many social media evangelists that you roll your eyes when the topic comes up. Can’t blame you.

The thing is: Social media can beneficial for startups – but the different between being a slight help and a real game changer comes down to a few things.

Here are 5 steps I’ve learned over the years that your sales and marketing team needs to follow to see a real boost from Facebook and Twitter.

via entrepreneur.venturebeat.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Bing Wins Facebook, Twitter Partnerships

Bing Wins Facebook, Twitter Partnerships http://ow.ly/vPTB