Next2News wins TheNextWeb Startup Rally | VentureBeat

Over 20 startups presented at TheNextWeb startup rally in Amsterdam this week, and the overall winner was Next2News, a Dutch startup launched this month that allows advertisers to target specific articles on which they want to display their ads.

Next2News is designed to allow anyone to run their own online ad campaign and currently has partnerships which several national Dutch publications. The newspaper adds a “your ad here” button to each article, and this effectively gives the publication its own self-service network.

via venturebeat.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

AOL to Launch New Campaign Management Platform AdDesk

AOL has unveiled Advertising.com Ad Desk, a new campaign management platform aimed at midsized agencies and advertisers.

The new Ad Desk will allow display advertisers to take a more active role in their online ad campaigns. They’ll be able to access information on AOL’s various properties, such as demographics and audience sizes, and make decisions on how and when campaigns should run—without having to go through AOL’s own sales force.

via mediaweek.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Provoking Google And Yahoo - Forbes.com

Tim Cadogan, chief executive officer of Pasadena open-source ad server OpenX, is aiming to shake up the advertising war between Google and Yahoo by taking the fight off their turf.

Cadogan is teaming up with Orange-France Telecom ( FTE - news - people ) Group to create a new OpenX-powered advertising exchange to serve all of Europe. The ad exchange, rolling out this summer, will be similar to Wall Street's electronic trading system. Marketers will have the power to bid on ad space available through Orange, a telecommunications company that doubles as an advertising network, and reach Orange's 340 million monthly unique users in 32 European countries.

via forbes.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Advertising: Planning Your Next Move

Advertising: Planning Your Next Move - much of the disruption promised by the web is finally coming to pass http://ow.ly/Tm7J 2010
http://adage.com/article?article_id=141222

Optimism Returns To Online Advertising

Optimism Returns To Online Advertising: JP Morgan survey media buyers ready to spend more than a year ago http://ow.ly/tKpx #advertising