Google LatLong: What’s that barcode in your Google Places account?

If you manage a Google Places account for your business in the U.S., you’ll now find a two-dimensional barcode - known as a QR code - on the right side of your business’ dashboard page. If you have just one business listing, this is the page you’re automatically taken to when you log in. If you have multiple listings, click “View report” to get to this page.

Your QR code is unique to your business, and it allows people with certain mobile Android-powered devices and iPhones to scan it and be taken directly to the mobile version of your Place Page.

via google-latlong.blogspot.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

PaperG | Local Online Advertising & Marketing

PaperGSM local online advertising solutions

Flyerboard is a virtual corkboard that can automatically convert any image (print ad, insert, etc.) into an interactive online ad with built-in community features. Publishers are using Flyerboard to increase online ad revenue from local businesses. Learn more >>

PlaceLocal is a smart technology that allows online publishers to automate local ad creation, sales, and management. All you have to do is type in any local business, and PlaceLocal will automatically build a stunning, customized online ad. Learn more >>

via paperg.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Lasso looking to bring real-time, social web to local ads

Some of the hottest new companies in local advertising aren’t using technology that is all that new. Groupon, for example, attracted $30 million in funding based on a simple once-a-day email that is powered by a direct sales force.

But that doesn’t mean that innovation isn’t happening. Companies like Paper G are using technology to streamline or enhance the local advertising experience. And a new entrant into the space, Lasso, is looking to leverage social media and the real-time web to push local advertising to keep pace with the digital age.

“We kind of focused on what comes after the group purchasing hype,” Lasso CEO Chris Treadaway says. “We’re not sure it fits a lot of local businesses. Those who have a different margin structure – it is a lot more painful giving up 75%.”

Lasso is a platform positioned to enable local media companies to reach small and medium-sized businesses with attractive new offerings: integration with social networks like Facebook and Twitter, and distribution through customizable widgets throughout a media company’s website.

via lostremote.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Google and Yahoo Face Off Over Local Ads

Yahoo this week described itself to Forbes.com as “laser focused” on bringing local brand advertisers online. Meanwhile, Google’s director of mobile advertising, Diana Pouliot, told an audience at a CTIA-related event that a third of mobile Google searches are now related to the location of the searcher.

It’s no secret that local and mobile advertising are growth areas — Borrell recently projected that location-based mobile spending would grow to $4 billion in 2015 from $34 million in 2009 — but now both giants and startups are rushing to get their ducks in a row. Yahoo says it wants to bring on national chains like fast food restaurants that advertise regionally, but often spend just 1-2 percent of their budgets online. “Local display is about to take off,” Lem Lloyd, Yahoo’s VP of channel sales for North America, told Forbes.

via salon.com

Need assistance or consulting with advertising your Vancouver or international business or organization using local or mobile online advertising in Google or Yahoo? Contact Brent Purves at Stir Communications Group Vancouver http://www.StirGroup.com today

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves