Geomarketing: Ten Foursquare marketing campaigns

Geolocation-based social network Foursquare just might be the internet's 'next big thing'. While it isn't anywhere close to the size of Twitter or Facebook, the young company last month passed the million user mark.

That's a memorable milestone for any consumer internet startup, but the company's progress is perhaps better measured by the number of marketing deals it has inked with bigger companies. Here are 10 of those deals.

via econsultancy.com

Posted via email from Vancouver Internet Marketing Social Media Marketing Consultant Canada

Social Media Launch Pad - Do you use Social Media to beta launch or test products or services?

Going beta isn’t just for the tech industry anymore. In tech, it’s common for an incomplete version to be rolled out months—sometimes years—before the official release. The idea behind going beta is that consumer feedback can improve a product and avoid potential missteps. But in the past two years or so, various marketers outside the segment, including Ford, Procter & Gamble, PepsiCo and Kellogg, have adopted the practice by, in effect, releasing beta versions of their products or at least their marketing campaigns in an effort to solicit customer feedback and build buzz.

Recently, social media has become the launch pad for several products, including:

via brandweek.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves