Yahoo's Display Ad Target: Neighborhoods - Local Search Marketing

Yahoo wants to remain the top display ad seller. Its strategy is to go local.

National advertisers spend more than $120 billion on advertising in local markets and Yahoo wants it.

This year the Sunnyvale, Calif., company's sales reps are going after big companies with outlets that advertise in local newspapers and on regional radio stations and Web sites. These marketers include Dunkin' Donuts, Burger King, Pizza Hut, State Farm Insurance and Home Depot. The list goes on and Yahoo intends to call every advertiser on it, offering them the opportunity to target regionally and reach millions of people online.

via forbes.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Google and Yahoo Face Off Over Local Ads

Yahoo this week described itself to Forbes.com as “laser focused” on bringing local brand advertisers online. Meanwhile, Google’s director of mobile advertising, Diana Pouliot, told an audience at a CTIA-related event that a third of mobile Google searches are now related to the location of the searcher.

It’s no secret that local and mobile advertising are growth areas — Borrell recently projected that location-based mobile spending would grow to $4 billion in 2015 from $34 million in 2009 — but now both giants and startups are rushing to get their ducks in a row. Yahoo says it wants to bring on national chains like fast food restaurants that advertise regionally, but often spend just 1-2 percent of their budgets online. “Local display is about to take off,” Lem Lloyd, Yahoo’s VP of channel sales for North America, told Forbes.

via salon.com

Need assistance or consulting with advertising your Vancouver or international business or organization using local or mobile online advertising in Google or Yahoo? Contact Brent Purves at Stir Communications Group Vancouver http://www.StirGroup.com today

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves