The Truth About Twitter’s Promoted Tweets

Having said that, the problem all along has been how to take all of this growth and turn Twitter into a service that generates revenue. It has always been free to use, but like any company, Twitter’s objective is to make money. Enter “Promoted Tweets”, Twitter’s new advertising program. It’s very similar to Google Adwords. Advertisers bid on keywords and when a search is done on Twitter, triggering one of those keywords, an ad will be shown at the top of the results page – at least in phase one of the rollout. Only one promoted Tweet will be shown on the search results page.

via sitepronews.com

Posted via email from Vancouver Internet Marketing Social Media Marketing Consultant Canada

Now Live, Twitter's New Ads: Are You Brave Enough for This?

Short-form social network Twitter has taken a bold new step in exploring its potential business model. The company appears to have begun promoting keywords in its "trending topics" list for sponsors.

When users click on a promoted trending topic, they are brought to a search results page, where the page is topped by a promoted Tweet. They aren't sent to an ad landing page, but to a live and uncensored conversation. That's what we're seeing with the new movie Toy Story 3 today at least. It's a logical and interesting way for the company to make money. It's also unlike almost any other advertising in history.

via readwriteweb.com

Interesting point that the level of Twitter chatter about a movie *could* do a better job predicting the success of a films box office performance than present methods of predicting financial success. You agree? Would you buy an ad that would encourage open ended conversation about your company on Twitter?

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves