New AdWords ID Data in Google Analytics API - Got any great ideas for mashups between adwords and analytics APIs?

Google Analytics helps marketers measure the performance of their ad campaigns. By linking Google Analytics and AdWords accounts, advertisers get a detailed picture of the performance of their ad creatives and keywords. Manually optimizing campaigns works well for the top 100 or 1000 keywords, but can be a challenge for the 1000+ keywords in the long tail.

via analytics.blogspot.com

Got any great ideas for mashups between adwords and analytics APIs?

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

More relevant traffic estimates now in the updated Keyword Tool - Inside AdWords - Free Google Keyword Search Tool

In late September, we launched a beta version of the updated Keyword Tool. This tool is a new, streamlined way for you to identify additional keywords and add them to your account. Previously, we offered two distinct tools to expand your keyword list. The Keyword Tool generated keywords based on the content of the URL, words or phrases you entered into the tool. The Search-based Keyword Tool gave you insight into keywords that you may have been missing out on by identifying actual Google searches that were relevant to your site’s landing pages. Now, with the updated Keyword Tool, you can search by words or phrases, websites, and even categories (where available) to receive the results of both the Keyword Tool and the Search-based Keyword Tool in one central location.

via adwords.blogspot.com

This is a great free tool for helping you find popular keyword search phrases. Don't just guess what you think people might be searching for related to your business or services, make sure you take the time to do detailed keyword research. Starting with this free Google keyword tool is a good first step.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

AdWords for mobile: check in quickly, anywhere - Inside AdWords

AdWords for mobile gives you easy access to your key alerts and statistics, enabling you to make quick changes even when you’re out and about.

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AdWords for mobile works best when you customize your experience. Before using the mobile website, you should log in from your desktop computer and choose the parts of your account that you want to monitor closely. Set up custom alerts for key account events (like when your campaign reaches 90% of your daily budget, or when your traffic drops substantially compared to the previous week), and saved filters to flag your most important keywords and campaigns. You’ll then see these filters and alerts on your AdWords for mobile home screen.

via adwords.blogspot.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Google AdWords Search Funnels Launched: See All The Keywords That Led To Conversions

Google launched a new AdWords reporting feature named AdWords Search Funnels. AdWords Search Funnel shows you all the keywords that assisted in conversion made through Google AdWords, rather than just the last one before a buy or conversion action. This feature is being rolled out over the next few weeks, so keep an eye out for it.

Until now, Google would only show you the last keywords that led to a conversion. In many cases, searchers will go through a searching process that includes research that might not lead to an immediate sale but may assist in a sale after a few more searches.

via searchengineland.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves