Social media use is exploding, but ad spending in the sector continues to be a blip on the radar for most brands.Razorfish, one of the largest digital ad spenders, compiled data on its 2009 digital ad spending. It found that social media display advertising made up just 3 percent of its clients' budgets. Non-display in social media accounted for another 1 percent. The figures pale in comparison to the time spent online. According to comScore, U.S. Internet users spent 11 percent of their time online in 2011 on social media sites.
via brandweek.com
Need help navigating the world of advertising in social media? Drop me at note at brent[at]stirsolutions.com and we can setup a free 30 minute social media marketing consultation
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
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