Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

Google Me: Facebook-Killer or Another Johnny-Come-Lately?

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Digg founder Kevin Rose posted a tweet over the weekend saying: "Ok, umm, huge rumor: Google to launch facebook competitor very soon "Google Me", very credible source."

I'm not sure what the function of typing "umm" into a tweet is, but if true this rumor could prove, umm, earth-shaking.

Posted via email from Vancouver Internet Marketing Social Media Marketing Consultant Canada

Baidu Challenged bo Goso For China Search Dominance -- China Internet -- Chinese Search Engine Marketing

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Google's censorship battle and partial retreat from China have reduced competition for Baidu, the country's leading search engine, but it still faces some challengers on its path to market supremacy.

One of them could end up being Goso.cn. The new search engine is a joint effort by the People's Daily and people.com.cn and is part of the latter's stated efforts to become a multilingual and multimedia global brand.

Posted via email from Vancouver Internet Marketing Social Media Marketing Consultant Canada

How the Chinese Internet Needs to Up Its Game - Baidu Keyword Cost Up Tenfold

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But I underestimated one big thing: The impact that the lack of Google would have on China’s Web businesses. By essentially handing Baidu a short-term monopoly on keywords, user acquisition costs have gone through the roof, infuriating many of the people who were originally sympathetic to Google’s case just a few months ago. “They should have just not come into the market to begin with if this is how they were going to act”: if I heard that statement once in the last two weeks I spent in China, I heard it a dozen times.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

New AdWords ID Data in Google Analytics API - Got any great ideas for mashups between adwords and analytics APIs?

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Google Analytics helps marketers measure the performance of their ad campaigns. By linking Google Analytics and AdWords accounts, advertisers get a detailed picture of the performance of their ad creatives and keywords. Manually optimizing campaigns works well for the top 100 or 1000 keywords, but can be a challenge for the 1000+ keywords in the long tail.

Got any great ideas for mashups between adwords and analytics APIs?

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Yahoo's New Ad Disses Google. (It isn't working for me -- all my junk in one place in a big pile? Sometimes (very often) I just want search and nothing to distract me from search

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Yahoo launched a new $75-$85 million ad campaign (a subset of the $100 million campaign CEO Carol Bartz launched last year) that positions Yahoo as the single destination for all your online needs. Its slogan: “Your favorite stuff all in one place. Make Yahoo your home page.” Its first target: Google.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

All Google Services To Be Available on Google Apps Later This Year

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At Google Atmosphere last month, Google Apps President David Girouard said that the company gets lots of requests to open more apps from the Google portfolio.

Google responded to those requests today and later this Fall will make available all Google services for Google Apps customers. No date was set. The apps include Blogger, Google Reader, Google News and others.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Broadcast TV And Web Media Sites Winning In Online Video, Twitter Users Most Engaged

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In a joint report put out today by Brightcove and Tubemogul (embedded below), the non-YouTube sites seeing the most success with online video are those of the broadcast TV networks and Web-only media brands, followed by magazine sites and music labels. Newspaper sites are lagging when it comes to both total video views and growth.

In terms of how people are finding these videos, a little more than half (51.75 percent) are navigating directly from the publisher’s main site. Following that, Google search is the next biggest source of video-viewing traffic (38.92 percent), followed by Yahoo (5.58 percent), Bing (2.29 percent) and Facebook barely registers (with only 0.40 percent). Twitter is even smaller, but people who find videos are more engaged than any of these other sources of traffic, on average watching videos longer across different media categories.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

With Bumptop, Google Gains Multi-Touch Ammo - PCWorld

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Google just landed some impressive 3D desktop software in its purchase of Bump Technologies, but a looming patent battle with Apple suggests that Google also had BumpTop's multi-touch technology on the brain when it gobbled up the company.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

WSJ: Google TV to be announced in May – SciTechBlog - CNN.com Blogs

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Google is trying to bring the Web to your living room.

The search engine giant plans next month to unveil a new software package to help developers better display the internet on TV sets, according to the Wall Street Journal, which quotes unnamed sources familiar with the announcement.

Google TV, an android-based software platform, has drawn interest from TV makers, the Journal says.

Google is expected to break the news at the Google's I/O conference, which will be held May 19 and 20 in San Francisco, California, the newspaper reports.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

AdMob opens the gates to other mobile ad networks | VentureBeat - Apple iAd for iPhone and iPad

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Mobile ad network AdMob, a San Mateo, Calif. startup that Google hopes to acquire as soon as the FTC approves the deal, has removed two major restrictions in hopes of broadening its customer base.

First, it has enabled support ahead of time for Apple’s iAd system that will serve ads to iPhones and iPads. They did this by complying with confidential rules and restrictions Apple has provided. AdMob customers will be able to use both AdMob’s network and iAd.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Privacy issues? Google engineers leaving Facebook in droves - Facebook Deactivation

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The main issue is that there are concerns that Facebook, by default, now opts you in to allowing third party sites like Yelp to ‘personalise’ your experience, and there are questions about how much information is given away.

The result is that lots of geeks are considering leaving Facebook, and perhaps even more interestingly, veritable droves of Google software engineers are among them.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Google LatLong: What’s that barcode in your Google Places account?

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If you manage a Google Places account for your business in the U.S., you’ll now find a two-dimensional barcode - known as a QR code - on the right side of your business’ dashboard page. If you have just one business listing, this is the page you’re automatically taken to when you log in. If you have multiple listings, click “View report” to get to this page.


Your QR code is unique to your business, and it allows people with certain mobile Android-powered devices and iPhones to scan it and be taken directly to the mobile version of your Place Page.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Facebook May Not Be Skynet, but It Is Getting Smarter, and That's Bad for Google - Facebook Marketing Strategies

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This is all a very big deal if it's successful. Bigger than you think. And It makes Facebook a direct competitor to Google. Facebook has managed to succeed where Google has failed -- turning your social behavior into actionable intelligence. Google's major attempts at insights into web-wide consumer behavior (Orkut, FriendConnect, Checkout, Buzz) have not had anything close to the success that the Facebook platform has had.

Need help developing and implementing facebook marketing campaign including Facebook marketing strategy, Facebook page development, custom Facebook landing pages, facebook video, facebook app design or facebook pay per click or cpm ad campaigns? Contact Brent Purves at Stir Communications Group today at brent [at] stirgroup.com http://www.BrentPurves.com http://www.StirGroup.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Seeking Mobile Magic as Search Engine Use Shrinks

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Microsoft's attempt to grab a hold of the search market is paying off, as Bing has gone up for the tenth month in succession, by 0.2%. The other two, Yahoo and Ask, were up 0.1% each, but with Google's share at 65.1%, there is little hope of its rivals besting that.

So, back to the leveling out of search engine use. Annual growth rates, according to comScore qSearch, aredown, from 33.1% in March 2009, to 7.6% this year.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Pro tips: Gmail Message Sneak Peek helps control clutter

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Today Google pushed live a Gmail functionality called Message Sneak Peek, which lets you sift through incoming email messages – even long email chains – without actually opening up the messages. Yeah, sure – it sounds like a triviality. Until you actually use the thing. We've logged a couple hours on Sneak Peek, and we're willing to bet that it will become an instant favorite among heavy users of Gmail.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Could Apple Actually Beat Google in Mobile Advertising? Iphone & Admob Mobile Advertising

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So does Apple, whose specialty isn’t advertising, stand a chance in a duel to the death with the Google juggernaut? The answer is a surprising “yes”, depending on what shape iAd takes and how the iPhone vs. Android (Android) battle plays out. It’s fighting a more experienced competitor, though.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Could Apple Actually Beat Google in Mobile Advertising? Iphone & Admob Mobile Advertising

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So does Apple, whose specialty isn’t advertising, stand a chance in a duel to the death with the Google juggernaut? The answer is a surprising “yes”, depending on what shape iAd takes and how the iPhone vs. Android (Android) battle plays out. It’s fighting a more experienced competitor, though.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Google Acquires Online Video Platform Episodic

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episodic_logo_mar10.jpgGoogle is definitely on a buying spree this year. The company's latest acquisition is Episodic, an online video platform that Google will probably integrate into YouTube is some form. Neither Episodic nor Google shared any financial details about this acquisition. Episodic plans to keep its current service up and running for the time being.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Provoking Google And Yahoo - Forbes.com

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Tim Cadogan, chief executive officer of Pasadena open-source ad server OpenX, is aiming to shake up the advertising war between Google and Yahoo by taking the fight off their turf.

Cadogan is teaming up with Orange-France Telecom ( FTE - news - people ) Group to create a new OpenX-powered advertising exchange to serve all of Europe. The ad exchange, rolling out this summer, will be similar to Wall Street's electronic trading system. Marketers will have the power to bid on ad space available through Orange, a telecommunications company that doubles as an advertising network, and reach Orange's 340 million monthly unique users in 32 European countries.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Google Launches Ad Innovations Lab

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Google has announced a new lab-type area called Google Ad Innovations, which is where it’ll “show you some of our latest ideas around advertising technologies and get your feedback.” Think of it as Google Labs for Ads.

ad-innovations

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves