Yahoo / Bing Search Alliance Transition Updates and Tips

New Search Alliance Transition Updates and Tips

Important information about the organic and paid search transition, new Yahoo! and Microsoft editorial guidelines, mobile updates and more

As Yahoo! continues to work closely with Microsoft to implement the Yahoo! and Microsoft Search Alliance, we want to call out some important updates and tips to help ensure the best transition experience for you.

Organic search update and tips
A key aspect of the Yahoo! and Microsoft Search Alliance is the transition of Yahoo! organic search listings (those found on the main body of the page). Assuming our testing continues to yield high quality results, we anticipate that our organic search results will be powered by Bing beginning in the August/September timeframe.

via ysmblog.com

Organic search transition
Yahoo! organic search results will be powered by Bing as early as late August. If organic search results are an important source of referrals to your website, you'll want to make sure that you're prepared for this change. For more details, check out this blog post linked above or drop me a note at brent[at]stirsolutions.com and I'd be happy to consult with you regarding the changes and how they might affect your website traffic.

Posted via email from Vancouver Internet Marketing Social Media Marketing Consultant Canada

New Reason to Submit Businesses to Google Maps: Google Navigator and Personal Information Management Integration?

If you have a business where you want customers to visit in person, and you haven’t added and/or verified that business in Google Maps, you may want to consider doing so. You can do this regardless of whether you have a web site or not.

The Google Navigator system that Google has developed for mobile phones allows people to navigate to destinations in their cars

via seobythesea.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

New search options call for new search strategies | SEO Search Engine Marketing

The world wide web is dead. Long live the world wide web.

In his closing keynote at Marketing's Search Engine Tune Up conference in Toronto Wednesday, Mike Grehan, vice-president and global content director with New York-based Incisive Media, spoke about how the world wide web wasn't built to handle the types of technology used on it today, much less for the needs of the future.

As it applies to search, that means even Google can't track every web page and, increasingly, people will be using other platforms such as mobile applications for the advantage of real-time search. "When it comes to real-time search, the world wide web is bust," said Grehan, whose company includes Search Engine Watch, ClickZ, and Search Engine Strategies.

via marketingmag.ca

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

The State Of Search Engine Marketing 2010

It’s probably no surprise to anyone working as a search marketer, but the industry is chugging along at double-digit growth rates, even as budgets for other forms of marketing and advertising continue to be slashed. According to SEMPO’s sixth annual State of Search Engine Marketing Report, the North American search engine marketing industry will grow 14% this year from $14.6 billion in 2009 to $16.6 billion by the end of 2010.

via searchengineland.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Yahoo Dropping Controversial Paid Inclusion Program

Yahoo Dropping Controversial Paid Inclusion Program, Finally http://ow.ly/uNyj ~10