Retailers Boost Use of Online Videos - Video Internet Marketing

Retailers are responding to the growing appetite for online videos by adding them to their Web sites to both differentiate themselves from competitors as well as to keep up with what consumers expect from their online shopping experience.
 
The top 50 U.S. online retailers that offer videos jumped 378 percent in 2009 over the year before, according to a Forrester Research study, "Online Retailers' Adoption of Online Video Content Is Ahead of Consumers' Preferences," published in November 2009. Last year, more than two-thirds of the biggest online retailers hosted videos.

via brandweek.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Saatchi's grim outlook for digital deniers - The Last Advertising Agency on Earth Film

FITC (once called Flash in the Can) is painting a bleak future for agencies that don't stay up-to-date with online trends in a new online video, The Last Advertising Agency On Earth.

The organization, which holds conferences worldwide on online technology, tapped Toronto agency Saatchi & Saatchi to create a campaign that would make FITC events appeal to agency executives, who traditionally have not shown up in great numbers.

Only 4% of their conference attendees last year were from agencies, said Brett Channer, chairman and executive creative director at Saatchi. Those few agency staffers who do attend are "all people chipping away at the multinational [agencies], the boutique places, the digital companies that actually produce work."

via marketingmag.ca

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves