Foursquare is hands-down the leader of the location-based/geo-social marketing space when it comes to hype. But other services are making their marks among both brands and users.
In fact, three of the five location-based services briefed below have more users than Foursquare, which has roughly 1 million. Like Foursquare, most utilize the mobile "check in" system, while rewarding users for registering an arrival at a store, restaurant, or another kind of business. Though, the services are being leveraged in different ways by brand partners.
Here are snapshots of recent campaigns by name brands on five prominent location-based platforms not named Foursquare:
Posted via email from Vancouver Internet Marketing Social Media Marketing Consultant Canada
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