7 Stupid Reasons to Hire a PR Agency - Business Public Relations - Entrepreneur.com

Brand awareness

, thought leadership, increased executive visibility, crisis communications preparedness . . . the laundry list of reasons companies should hire PR representation goes on and on, and a capable agency should provide all this and more. The decision to hire an agency should not be taken lightly and there are some common are pitfalls that should be avoided to ensure success. From unscrupulous agencies to recognizing your own misguided preconceptions; here are seven reasons you should not hire a PR agency.

via entrepreneur.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

AOL to Launch New Campaign Management Platform AdDesk

AOL has unveiled Advertising.com Ad Desk, a new campaign management platform aimed at midsized agencies and advertisers.

The new Ad Desk will allow display advertisers to take a more active role in their online ad campaigns. They’ll be able to access information on AOL’s various properties, such as demographics and audience sizes, and make decisions on how and when campaigns should run—without having to go through AOL’s own sales force.

via mediaweek.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

7 Stupid Reasons to Hire a PR Agency - Business Public Relations - Entrepreneur.com

Brand awareness

, thought leadership, increased executive visibility, crisis communications preparedness . . . the laundry list of reasons companies should hire PR representation goes on and on, and a capable agency should provide all this and more. The decision to hire an agency should not be taken lightly and there are some common are pitfalls that should be avoided to ensure success. From unscrupulous agencies to recognizing your own misguided preconceptions; here are seven reasons you should not hire a PR agency.

via entrepreneur.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Startups Aim to Reinvent Local Advertising - PlaceLocal PaperG

Advertising has been a killer Internet business model, making billions of dollars for Google and others. But a number of startup companies think there's a huge untapped market in providing automatically tailored display advertising to thousands of local businesses.

Ad slot: PlaceLocal automatically generates ads for local businesses by crawling the Web. Credit: PaperG

Yelp, which aggregates customer reviews of local businesses, has tried to provide targeted local advertising with varied success. Now a new crop of startups are hatching plans to provide more effective advertising services to local businesses. The aim is to ease small businesses into online advertising through familiar channels such as newspaper sites, and to help these locally focused websites increase revenues by making it easier for them to service small accounts.

via technologyreview.com

 

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Saatchi's grim outlook for digital deniers - The Last Advertising Agency on Earth Film

FITC (once called Flash in the Can) is painting a bleak future for agencies that don't stay up-to-date with online trends in a new online video, The Last Advertising Agency On Earth.

The organization, which holds conferences worldwide on online technology, tapped Toronto agency Saatchi & Saatchi to create a campaign that would make FITC events appeal to agency executives, who traditionally have not shown up in great numbers.

Only 4% of their conference attendees last year were from agencies, said Brett Channer, chairman and executive creative director at Saatchi. Those few agency staffers who do attend are "all people chipping away at the multinational [agencies], the boutique places, the digital companies that actually produce work."

via marketingmag.ca

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves