AOL Preps Ad Management Tool Ad Desk - Campaign Management Platform for Midsize Agencies and Advertisers

AOL has unveiled Advertising.com Ad Desk, a new campaign management platform aimed at midsize agencies and advertisers.

Ad Desk will allow display advertisers to take a more active role in their online ad campaigns. They’ll be able to access information (such as demographics and audience size) on AOL’s various properties, and make decisions on how and when campaigns should run -- without having to go through AOL’s sales force.

via adweek.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

AOL to Launch New Campaign Management Platform AdDesk

AOL has unveiled Advertising.com Ad Desk, a new campaign management platform aimed at midsized agencies and advertisers.

The new Ad Desk will allow display advertisers to take a more active role in their online ad campaigns. They’ll be able to access information on AOL’s various properties, such as demographics and audience sizes, and make decisions on how and when campaigns should run—without having to go through AOL’s own sales force.

via mediaweek.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

AOL's Bebo on Its Last Legs?

AOL is evaluating strategic alternatives for Bebo, including a sale or shutdown of the social networking site this year. A decision is expected by the end of next month.

In early 2008, AOL, then part of Time Warner, acquired U.K.-headquartered Bebo for $850 million at a time when media giants were looking at digital media targets, particularly in the networking space. But the price target was considered very high, and TW and AOL executives later started hinting at a potential sale.

via mediaweek.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves