AdMob opens the gates to other mobile ad networks | VentureBeat - Apple iAd for iPhone and iPad

Mobile ad network AdMob, a San Mateo, Calif. startup that Google hopes to acquire as soon as the FTC approves the deal, has removed two major restrictions in hopes of broadening its customer base.

First, it has enabled support ahead of time for Apple’s iAd system that will serve ads to iPhones and iPads. They did this by complying with confidential rules and restrictions Apple has provided. AdMob customers will be able to use both AdMob’s network and iAd.

via venturebeat.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Apple Reveals iPhone Software with In-Built Advertising - iads

The company's new mobile advertising platform, called iAds, is built into the operating system--application developers will be able to use it to sell ads and will get 60 percent of the revenue.

Mobile advertising is seen as a potential goldmine because, at least in theory, advertisements can be tailored to a person's precise location and activity.

The announcement will intensify competition between Apple and Google

via technologyreview.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves