Unlocking Social Media Ad Spending - Integrating Social Media: Traditional Media for Reach, Interactive Media for Targeting, Social for Engagement

Forecaster eMarketer has raised its outlook for U.S. social networks advertising spending this year by nearly 30 percent. As I discuss in a post at GigaOM Pro, chances are, the next big advancement in social media marketing will be less about the actual technology and more about coordinating and integrating across media formats: traditional media for reach, interactive media for targeting, and social media for engagement. For this to happen, three social media advertising areas need help: scale, distribution and targeting, and format.

via gigaom.com

Are you seeing ROI with your Social media ad spending? Have you invested in Social media as part of your annual marketing budget? Not sure where to start? Contact us today at 11Marketing for a free 30 minute social media advertising consultation.

Posted via email from Social Persuasion - The Social Media Marketing Agency Blog

Why a Multi Channel Social Media Marketing Strategy Creates More Buzz

So you want to launch a book, an album, promote a play, market a new movie or advertise your business.

In traditional mass media marketing you will find that  many different marketing channels are used as part of the marketing strategy to get the word out there, to ensure that the “Word Of Mouth” is happening and that vital buzz is generated as people  share the latest news with their groups and networks about a great movie or music whether that be off line or online.

via jeffbullas.com

Need help getting the word out in as many channels as you can in a way that is most cost effective and appropriate for your brand or business? Drop me a note at brent[at]stirsolutions.com or call me for a free social media marketing consutation here in Vancouver at 604-847-3447 ext 104.

Posted via email from Vancouver Internet Marketing Social Media Marketing Consultant Canada

Marketers advised to use social media but get back to basics - Social Media Marketing Consultant

Consumers don't want to have a friendship with their toothpaste.

That was the message this week for marketers from Jonathan Salem Baskin of Advertising Age, who said the social media push by companies is getting away from the basics of advertising: making money for the client.

``As an industry, we've allowed this nonsense to get out of hand,'' Baskin, a marketing consultant and columnist for Advertising Age, told about 70 attendees at the global Worldwide Partners advertising conference in Miami Beach. ``Ultimately, we're about selling stuff, and I think that's what we have to get back to.''

via miamiherald.com

Are you investing in social media without seeing sales? Need help making cost-effective use of your social media marketing efforts? Contact brent [at] stirsolutions.com in Vancouver Canada today for a free social media marketing consultation

Posted via web from Vancouver Internet Marketing Social Media Marketing Consultant Canada

Social Media Ad Spending Lags - Social Media Advertising - Facebook, Twitter, iPhone

Social media use is exploding, but ad spending in the sector continues to be a blip on the radar for most brands.

  Razorfish, one of the largest digital ad spenders, compiled data on its 2009 digital ad spending. It found that social media display advertising made up just 3 percent of its clients' budgets. Non-display in social media accounted for another 1 percent. The figures pale in comparison to the time spent online. According to comScore, U.S. Internet users spent 11 percent of their time online in 2011 on social media sites.

via brandweek.com

Need help navigating the world of advertising in social media? Drop me at note at brent[at]stirsolutions.com and we can setup a free 30 minute social media marketing consultation

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Measuring The Value Of Social Media Advertising - Facebook Advertising

Nielsen found that the first type of ads on average generated a 10% increase in ad recall, a 4% increase in brand awareness and a 2% increase in purchase intent among users who saw them compared with a control group with similar demographics or characteristics who didn’t.

According to Nielsen, that increase in advertising recall jumped to 16% when ads included mentions of friends who were ‘fans’, and 30% when the ads coincided with a similar mention in users’ newsfeeds.

via techcrunch.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Social Media Boosts Search Ad Clicks

Social Media Boosts Search Ad Clicks http://ow.ly/t3vu people engaging brands on twitter/fbook/youtube increases brand search & ad clicks ~3