Internet Marketing, Advertising Consulting, New Media Marketing Experiments, Mobile Marketing, Social Media Marketing Vancouver Canada
Yahoo launched a new $75-$85 million ad campaign (a subset of the $100 million campaign CEO Carol Bartz launched last year) that positions Yahoo as the single destination for all your online needs. Its slogan: “Your favorite stuff all in one place. Make Yahoo your home page.” Its first target: Google.
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
Most experienced marketers tend to think of anything Internet-marketing related as new, cutting edge, and/or unproven. But a funny thing happened on the way to Google’s $180 billion market capitalization – search has become a commodity.
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
Yahoo wants to remain the top display ad seller. Its strategy is to go local.
National advertisers spend more than $120 billion on advertising in local markets and Yahoo wants it.
This year the Sunnyvale, Calif., company's sales reps are going after big companies with outlets that advertise in local newspapers and on regional radio stations and Web sites. These marketers include Dunkin' Donuts, Burger King, Pizza Hut, State Farm Insurance and Home Depot. The list goes on and Yahoo intends to call every advertiser on it, offering them the opportunity to target regionally and reach millions of people online.
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
Copyright © 2008 Brent Purves
Design inspired by Styleshout | Blogger Templates by Templates Block
