How the Chinese Internet Needs to Up Its Game - Baidu Keyword Cost Up Tenfold

But I underestimated one big thing: The impact that the lack of Google would have on China’s Web businesses. By essentially handing Baidu a short-term monopoly on keywords, user acquisition costs have gone through the roof, infuriating many of the people who were originally sympathetic to Google’s case just a few months ago. “They should have just not come into the market to begin with if this is how they were going to act”: if I heard that statement once in the last two weeks I spent in China, I heard it a dozen times.

via techcrunch.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves