PaperG | Local Online Advertising & Marketing

PaperGSM local online advertising solutions

Flyerboard is a virtual corkboard that can automatically convert any image (print ad, insert, etc.) into an interactive online ad with built-in community features. Publishers are using Flyerboard to increase online ad revenue from local businesses. Learn more >>

PlaceLocal is a smart technology that allows online publishers to automate local ad creation, sales, and management. All you have to do is type in any local business, and PlaceLocal will automatically build a stunning, customized online ad. Learn more >>

via paperg.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Startups Aim to Reinvent Local Advertising - PlaceLocal PaperG

Advertising has been a killer Internet business model, making billions of dollars for Google and others. But a number of startup companies think there's a huge untapped market in providing automatically tailored display advertising to thousands of local businesses.

Ad slot: PlaceLocal automatically generates ads for local businesses by crawling the Web. Credit: PaperG

Yelp, which aggregates customer reviews of local businesses, has tried to provide targeted local advertising with varied success. Now a new crop of startups are hatching plans to provide more effective advertising services to local businesses. The aim is to ease small businesses into online advertising through familiar channels such as newspaper sites, and to help these locally focused websites increase revenues by making it easier for them to service small accounts.

via technologyreview.com

 

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Yahoo's Display Ad Target: Neighborhoods - Local Search Marketing

Yahoo wants to remain the top display ad seller. Its strategy is to go local.

National advertisers spend more than $120 billion on advertising in local markets and Yahoo wants it.

This year the Sunnyvale, Calif., company's sales reps are going after big companies with outlets that advertise in local newspapers and on regional radio stations and Web sites. These marketers include Dunkin' Donuts, Burger King, Pizza Hut, State Farm Insurance and Home Depot. The list goes on and Yahoo intends to call every advertiser on it, offering them the opportunity to target regionally and reach millions of people online.

via forbes.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Lasso looking to bring real-time, social web to local ads

Some of the hottest new companies in local advertising aren’t using technology that is all that new. Groupon, for example, attracted $30 million in funding based on a simple once-a-day email that is powered by a direct sales force.

But that doesn’t mean that innovation isn’t happening. Companies like Paper G are using technology to streamline or enhance the local advertising experience. And a new entrant into the space, Lasso, is looking to leverage social media and the real-time web to push local advertising to keep pace with the digital age.

“We kind of focused on what comes after the group purchasing hype,” Lasso CEO Chris Treadaway says. “We’re not sure it fits a lot of local businesses. Those who have a different margin structure – it is a lot more painful giving up 75%.”

Lasso is a platform positioned to enable local media companies to reach small and medium-sized businesses with attractive new offerings: integration with social networks like Facebook and Twitter, and distribution through customizable widgets throughout a media company’s website.

via lostremote.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves