How to Globalize Your Social Strategy: 4 Ways B2B Companies Can Translate Tweets

Twitter is a global platform with more than 60% of users outside the United States and one way B2B companies can grow their business is to monitor and engage with customers and prospects in other languages. In some instances that means reading and writing tweets in languages that you do not understand. There are a variety of tools that embed translation into their interface, and here are some of the most popular.

via socialmediab2b.com

Review of Tweet Translation services available in Tweetdeck, Hootsuite, Twaitter, Tweetmeme.

Posted via web from Vancouver Internet Marketing Social Media Marketing Consultant Canada

Inside Gatorade’s Social Media Command Center - Social Media Marketing

In the realm of marketing, Gatorade is probably best known for splashy commercials featuring some of the world’s most famous athletes. However, a new effort behind the scenes of the PepsiCo-owned sports drink maker is putting social media quite literally at the center of the way Gatorade approaches marketing.

The company recently created the Gatorade Mission Control Center inside of its Chicago headquarters, a room that sits in the middle of the marketing department and could best be thought of as a war room for monitoring the brand in real-time across social media.

via mashable.com

Posted via web from Vancouver Internet Marketing Social Media Marketing Consultant Canada

Social Media Launch Pad - Do you use Social Media to beta launch or test products or services?

Going beta isn’t just for the tech industry anymore. In tech, it’s common for an incomplete version to be rolled out months—sometimes years—before the official release. The idea behind going beta is that consumer feedback can improve a product and avoid potential missteps. But in the past two years or so, various marketers outside the segment, including Ford, Procter & Gamble, PepsiCo and Kellogg, have adopted the practice by, in effect, releasing beta versions of their products or at least their marketing campaigns in an effort to solicit customer feedback and build buzz.

Recently, social media has become the launch pad for several products, including:

via brandweek.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Constant Contact Acquires NutshellMail to Move into Social Media Marketing

E-mail marketing giant Constant Contact has acquired NutshellMail, a service that lets businesses track and post updates to social media sites like Facebook, Twitter and LinkedIn via e-mail.

via mashable.com

It's a mashed up world where pretty much everything will be social media enabled -- so much so that we'll soon stop calling it social media because most sites and tools online will come socialmediafied by default.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Combine Social Media and E-Mail Marketing - Grow Your Audience

Social media and e-mail marketing work differently.
Social media gives public conversations a forum. Anyone with an opinion, content or a link to share can join the conversation. It's fast, fluid, timely and interactive. It's also fleeting. That's where social media and e-mail communications differ. Your posts on social media websites flow downstream with all the other messages. If you tweet in the morning and your customer logs on in the afternoon, that follower may miss out on what you had to say.

On the other hand, e-mail offers a more intimate level of contact with your customers. When someone opens your e-mail newsletter, you have a quiet moment of her time.

via entrepreneur.com

These are five great, basic tips to be where your customers are, use your email lists to build your social media presence, repurpose your content, and use social media to invite people to your website or blog or to sign up for your email newsletter.

Cross pollinate and milk your content for all it's worth in all of your channels. If you write something ask yourself where else you can use that same content in the same or slightly revised format or context or medium.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

PolicyTool for Social Media

PolicyTool is a policy generator that simplifies the process of creating guidelines that respect the rights of your employees while protecting your brand online.*

It's easy. The streamlined process simply requires you to answer a brief questionnaire and provides you with a complete Social Media Policy customized to your company.

via socialmedia.policytool.net

Nice simply social media policy tool builder. You can try it and just put junk into the fields to see what the end product looks like.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Microsoft Announces Social Aggregator - (Facebook, Twitter, Bing etc)

Lili Cheng, General Manager of Microsoft's Fuse Labs, announced the debut of Spindex, the company's stab at a dynamic social media aggregation tool.

Aimed at bringing together the varied strands of a personal web at each point of a user's online experience, Spindex is currently only available in a tech preview.

via readwriteweb.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

What Social Media Will Look Like in 2012 - Advertising Age - DigitalNext

Here are the top 11 predictions for what social media will look like in 2012 (based on a full presentation which is available on my blog). Some of these items exist today in their early stages, but this list is about what I believe will become the norm in 2012. Ultimately, share of voice, point of view and community influence will be more important than brand ownership -- and marketers will need to get over it if they want to stay relevant in 2012.

via adage.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Social Media Marketing Overload? Some Tips for Startups

While new businesses should certainly take advantage of social networking, here are a few tips to help avoid social media overload:

via readwriteweb.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Wildfire Raises $4 Million For Social Media Marketing Platform - Social Media Marketing Tools & Consultant

Wildfire’s platform makes it relatively easy for marketers to create attractive, branded social media marketing campaigns (e.g. sweepstakes, contests, coupons, giveaways, quizzes, virtual gift campaigns and more) and to simultaneously publish them on Facebook fan pages, on company websites (integrated with Facebook Connect) and on Twitter.

via techcrunch.com

Need help with your social media marketing campaign? Contact social media marketing consultant Brent Purves today at http://www.BrentPurves.com or email brent [at] stirgroup.com http://www.11Marketing.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Social Media Marketing in Four Steps

Topic: Social Media Marketing in Four Steps: A methodology to move from sporadic to strategic use based on research with 2,317 B2B and B2C marketers

Social media marketing has been a blazingly hot topic for marketers in every industry this year. But since this technology is so new, there is still a daunting knowledge gap.

via marketingexperiments.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Is Trust In Social Media Dying? Are You Skeptical of Peer Reviews?

Social media has exploded in recent years in its use to gauge customers’ likes and dislikes and to identify consumer buying trends. Users have migrated from trusting traditional media for reviews, ratings, and recommendations to trusting what their peers have to say in social media. The new age of digital and social media is upon us, and apparently, already dying in some areas. New data shows consumers are rebelling against all the “noise.”

via searchengineland.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

SS+K Nabs Buick, GMC Social Roster Spots - Social Media Marketing Agency

With social media looming larger for brands, more are willing to carve out spots on their agency rosters for social specialists.

  General Motors is doing so by adding SS+K. The auto giant has tasked the New York-based shop with developing big social ideas that can take root and grow online and offline for its Buick and GMC brands.

  On those nameplates, independent SS+K joins existing GM agencies Leo Burnett, Starcom and Digitas, all from Publicis Groupe, and Martin Retail Group, part of Interpublic Group.

via brandweek.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

iPhone App Marketing Tactics for Vancouver Developers | HootSuite blog - Social Media Dashboard

Attention Vancouver iPhone Developers

No, this isn’t an April Fool’s joke, it’s true that HootSuite CEO Ryan Holmes will share knowledge with mobile developers and aspiring entrepreneurs in Vancouver when he speaks at the iPhone and Social Media meetup on April 1 at the Guinness Tower in Vancouver.

via blog.hootsuite.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Don't let your social media presence crush your brand's future

Article Highlights:

• A solid strategy is about page dominance and ensuring there are glowing reviews and positive brand content on the web
• To help out more real estate on a page, link to sites with good listings on page two or three of a SERP
• A critical part of managing your brand's reputation is monitoring for publicity online

via imediaconnection.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

GM scouring Twitter, Facebook to reach unhappy customers - latimes.com

Saginaw, Mich. - Those comments you posted on Twitter, venting about General Motors products, aren't going unnoticed.

GM has a new team of customer-service agents scouring social media websites such as Twitter and Facebook, looking to reach out to people who've complained about problems with their GM vehicles and offering to help them.

"You're kind of like a detective having to go through and see what's going on," said Sheri Haefele, one of GM's social media agents.

via latimes.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Open Thread: Are You Still Using Google Buzz?

After Google Buzz launched to a lot of hype and controversy in early February, it looked like it could become a big hit for Google - especially after the company fixed some of the early privacy flaws that plagued Buzz in its early days. These days, however, a lot of us on the RWW team have noticed that the number of interactions on Buzz seems to have declined rapidly. While a lot of people are still sharing their blog posts, Flickr and Twitter items on Buzz, the number of comments and likes on most posts is pretty low.

via readwriteweb.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Yahoo adds Facebook status updates to Mail

Yahoo continues to inject social networking into its services.

Starting later on Monday, Yahoo Mail users will be able to update their Facebook status from their Yahoo Mail in-box. Facebook users will be able to log into their accounts right from the Yahoo Mail home page and will also be able to click through to the Facebook profiles of friends when they receive e-mail from friends who have linked their two accounts.

via news.cnet.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

The Day EveryBlock Came to Town

A fight just broke out down the street from my house. Yesterday, a dog in my neighborhood had one of its legs amputated. That's the kind of news I like to know and so I'm very excited that MSNBC's hyper-local news aggregator EveryBlock has expanded this week to include services in Portland, Oregon.

EveryBlock is one of scores of competing services that serve up public records, social media content and local announcements on a neighborhood-by-neighborhood, or in this case block-by-block, basis.

via readwriteweb.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

13 Essential Social Media Lessons for B2B Marketers from the Masters

Social media marketing might feel simple for the B2C crowd, but with B2B, it’s an entirely different beast. Businesses are entities that are not entirely social — and certainly don’t do the immediate impulse buy like the typical consumer. Nevertheless, B2B marketing is absolutely possible on social media, but certain rules should be followed before proceeding along that route.

We asked several “masters” about their number one B2B social media tip and included them below.

via mashable.com

“Social media isn’t about you, it’s about them.”

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves