Baidu Challenged bo Goso For China Search Dominance -- China Internet -- Chinese Search Engine Marketing

Google's censorship battle and partial retreat from China have reduced competition for Baidu, the country's leading search engine, but it still faces some challengers on its path to market supremacy.

One of them could end up being Goso.cn. The new search engine is a joint effort by the People's Daily and people.com.cn and is part of the latter's stated efforts to become a multilingual and multimedia global brand.

via informationweek.com

Posted via email from Vancouver Internet Marketing Social Media Marketing Consultant Canada

How the Chinese Internet Needs to Up Its Game - Baidu Keyword Cost Up Tenfold

But I underestimated one big thing: The impact that the lack of Google would have on China’s Web businesses. By essentially handing Baidu a short-term monopoly on keywords, user acquisition costs have gone through the roof, infuriating many of the people who were originally sympathetic to Google’s case just a few months ago. “They should have just not come into the market to begin with if this is how they were going to act”: if I heard that statement once in the last two weeks I spent in China, I heard it a dozen times.

via techcrunch.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves