Make content 'good enough to steal,' Maggie Fox tells Mesh | Marketer News

The objective should be to create "social objects—things worth spreading, things worth sharing," said Fox. Sometimes that content has to be created by the brand, but other times consumers are creating it for you. Videos, blog posts... it should all be viewed as content to build your brand, she said. 

"It just has to be good. It just has to better… People don't get tired of good."

But just as important as creating good content and taking advantage of earned content created by consumers, is sharing the content quickly and effectively.

via marketingmag.ca

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Retailers jump on social media bandwagon with Facebook, Twitter - Social Media Marketing

To spread the word about a new skin-care salon in West Seattle, owner Karen Jahn got her social-media act together and hired a publicist to reach out to several hundred customers on Facebook and Twitter.

Through teaser messages, fans of Jahn's Wax Bar in Ballard were told about the cross-town opening and given a chance to win weekly prizes.

"I don't know if we got many new clients out of it," said Jahn, who spent more than $800 on the monthlong promotion. "But we got more people to follow us, and now more people are aware of the Wax Bar."

via seattletimes.nwsource.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Lasso looking to bring real-time, social web to local ads

Some of the hottest new companies in local advertising aren’t using technology that is all that new. Groupon, for example, attracted $30 million in funding based on a simple once-a-day email that is powered by a direct sales force.

But that doesn’t mean that innovation isn’t happening. Companies like Paper G are using technology to streamline or enhance the local advertising experience. And a new entrant into the space, Lasso, is looking to leverage social media and the real-time web to push local advertising to keep pace with the digital age.

“We kind of focused on what comes after the group purchasing hype,” Lasso CEO Chris Treadaway says. “We’re not sure it fits a lot of local businesses. Those who have a different margin structure – it is a lot more painful giving up 75%.”

Lasso is a platform positioned to enable local media companies to reach small and medium-sized businesses with attractive new offerings: integration with social networks like Facebook and Twitter, and distribution through customizable widgets throughout a media company’s website.

via lostremote.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves