How To Use Linkedin To Generate Business

While Social Media is definitely the hot topic of conversation this year, most of the tools focus on consumer centric business, and improving communication. If you provide B2B consulting, services or products, your options for social media are fairly limited, let’s be honest you probably won’t find many fans for your Facebook Legal Incorporation Services page. For these types of businesses, LinkedIn is a much better alternative. Here is a collection of tips I recommend using.

via searchengineland.com

Most important: be social. Don't just create a LinkedIn account and think it'll turn into leads and business without putting in the effort of joining groups, starting conversations, posting valuable information, being involved.

Posted via email from Social Persuasion - The Social Media Marketing Agency Blog

LinkedIn Quick Tip: How to Use "Company Follow" - CIO.com - Business Technology Leadership

LinkedIn announced today a new feature, similar to Facebook's fan pages, that lets you "follow" companies on the professional networking site and keep track of their key developments, potential business opportunities and job leads. This tool is especially helpful for job seekers who want to keep tabs on businesses to which they've applied, and for businesses looking to monitor their competitors' announcements.

via cio.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Social Media Marketing in Four Steps

Topic: Social Media Marketing in Four Steps: A methodology to move from sporadic to strategic use based on research with 2,317 B2B and B2C marketers

Social media marketing has been a blazingly hot topic for marketers in every industry this year. But since this technology is so new, there is still a daunting knowledge gap.

via marketingexperiments.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Don't let your social media presence crush your brand's future

Article Highlights:

• A solid strategy is about page dominance and ensuring there are glowing reviews and positive brand content on the web
• To help out more real estate on a page, link to sites with good listings on page two or three of a SERP
• A critical part of managing your brand's reputation is monitoring for publicity online

via imediaconnection.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Unvarnished: A Clean, Well-Lighted Place For Defamation - It's Yelp for LinkedIn

Imagine every positive and ugly opinion about you— from your mother to that awkward co-worker you rejected at the company Christmas party— centrally located on one online profile. Sound scary? It is.

Today, Unvarnished makes its beta debut. It’s essentially Yelp for LinkedIn: any user can create an online profile for a professional and submit anonymous reviews. You can claim your profile, but unlike LinkedIn, you have to accept every post, warts and all. And once the profile is up there’s no taking it down.

via techcrunch.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves