20 Interesting Things: Foursquare Marketing Case Studies

1

Geo-location based services seems to be growing at an exponential rate. Much like the early days of micro-blogging, there is a crowded playing field as various platforms compete for user attention. Foursquare is not the biggest of these services, but they seem to be in the early stages of separating from the pack with some of the smart marketing partnerships they have made. This deck serves as a quick introduction to Foursquare and explores some of the marketing efforts that brands are already pioneering in this space.

20 Interesting Things: Foursquare

View more presentations from David Stutts.

via luckierethinktank.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

White Label Internet Marketing and Social Media Marketing For Ad Agencies & Web Developers Jun 3, 2010 1:29pm by Stir Solutions Are you an ad agency or web developer looking for an Internet marketing agency that offers whitelabel services to outsource your internet marketing, social media marketing or search engine marketing? Got a client looking for Facebook or Twitter or Google PPC advertising and need a reliable professional internet marketing firm who can work under your brand? Contact StirSolutions.com today at http://stirsolutions.com/contact and see our services here http://stirsolutions.com/services Amplify’d from www.stirsolutions.com For Ad Agencies We are pleased to white-label our services to work directly with your team and your clients. We are a confidential, professional and trustworthy team that you can bring into your meetings or keep behind the scenes. Read more at www.stirsolutions.com

via stirsolutions.amplify.com

Stir Solutions offers white labelled internet marketing, social media and web development solutions and consulting.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Social Media Launch Pad - Do you use Social Media to beta launch or test products or services?

Going beta isn’t just for the tech industry anymore. In tech, it’s common for an incomplete version to be rolled out months—sometimes years—before the official release. The idea behind going beta is that consumer feedback can improve a product and avoid potential missteps. But in the past two years or so, various marketers outside the segment, including Ford, Procter & Gamble, PepsiCo and Kellogg, have adopted the practice by, in effect, releasing beta versions of their products or at least their marketing campaigns in an effort to solicit customer feedback and build buzz.

Recently, social media has become the launch pad for several products, including:

via brandweek.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Social Media Ad Spending Lags - Social Media Advertising - Facebook, Twitter, iPhone

Social media use is exploding, but ad spending in the sector continues to be a blip on the radar for most brands.

  Razorfish, one of the largest digital ad spenders, compiled data on its 2009 digital ad spending. It found that social media display advertising made up just 3 percent of its clients' budgets. Non-display in social media accounted for another 1 percent. The figures pale in comparison to the time spent online. According to comScore, U.S. Internet users spent 11 percent of their time online in 2011 on social media sites.

via brandweek.com

Need help navigating the world of advertising in social media? Drop me at note at brent[at]stirsolutions.com and we can setup a free 30 minute social media marketing consultation

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Retailers Boost Use of Online Videos - Video Internet Marketing

Retailers are responding to the growing appetite for online videos by adding them to their Web sites to both differentiate themselves from competitors as well as to keep up with what consumers expect from their online shopping experience.
 
The top 50 U.S. online retailers that offer videos jumped 378 percent in 2009 over the year before, according to a Forrester Research study, "Online Retailers' Adoption of Online Video Content Is Ahead of Consumers' Preferences," published in November 2009. Last year, more than two-thirds of the biggest online retailers hosted videos.

via brandweek.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

testing posterous.

testing posterous.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Shoutlet - social media communication platform for social media marketers

Create, distribute, track, and engage with video, polls, text messaging, podcasts, RSS, e-mail, and more all through one multi-user application designed specifically for marketers.

via shoutlet.com

Exploring Shoutlet. Have you tried it?

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

PostRank™ Analytics - Real Time Social Monitoring

via analytics.postrank.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Constant Contact Acquires NutshellMail to Move into Social Media Marketing

E-mail marketing giant Constant Contact has acquired NutshellMail, a service that lets businesses track and post updates to social media sites like Facebook, Twitter and LinkedIn via e-mail.

via mashable.com

It's a mashed up world where pretty much everything will be social media enabled -- so much so that we'll soon stop calling it social media because most sites and tools online will come socialmediafied by default.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Combine Social Media and E-Mail Marketing - Grow Your Audience

Social media and e-mail marketing work differently.
Social media gives public conversations a forum. Anyone with an opinion, content or a link to share can join the conversation. It's fast, fluid, timely and interactive. It's also fleeting. That's where social media and e-mail communications differ. Your posts on social media websites flow downstream with all the other messages. If you tweet in the morning and your customer logs on in the afternoon, that follower may miss out on what you had to say.

On the other hand, e-mail offers a more intimate level of contact with your customers. When someone opens your e-mail newsletter, you have a quiet moment of her time.

via entrepreneur.com

These are five great, basic tips to be where your customers are, use your email lists to build your social media presence, repurpose your content, and use social media to invite people to your website or blog or to sign up for your email newsletter.

Cross pollinate and milk your content for all it's worth in all of your channels. If you write something ask yourself where else you can use that same content in the same or slightly revised format or context or medium.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Vancouver Internet Marketing and Web Design Services offered by Stir Solutions, a Social Media Advertising Agency

Strategy, Internet Marketing & Web Design Services

Since 2002, Stir Communications Group has designed, developed and implemented critical internet marketing, creative and technical solutions for clients in the US, Canada and around the world.
We continuously adapt our marketing services and solutions to deliver success under rapidly changing technology and business conditions.

Contact one of our Vancouver Internet marketing or web development experts at Stir today for a free consultation or estimate.

Strategy and Consulting

• Strategic planning and consulting
• Internet Marketing Strategy: organic, pay-per-click, social media, email marketing
• Seminars and training
• Online branding/reputation consultation

Web Design & Development

• Website design & redesign
• Landing page design
• Facebook custom page design & programming
• Microsite development
• Content management systems - commercial & open source
• Adobe Business Catalyst CMS
• HTML newsletter development
• Online database development
• Website architecture & planning
• Persuasive architecture
• Information architecture
• Design, content and conversion optimization

Internet Marketing

• Organic Marketing
• Pay-per-click PPC advertising (Google, Yahoo, Bing)
• Email marketing
• Search engine optimization
• Search engine marketing
• Online reputation management
• Local search marketing
• Mobile & geo location marketing
• iPhone apps & marketing
• Business Catalyst marketing
• Video and image marketing
• Viral & buzz marketing
• Mobile marketing
• Media buying & online advertising
• Seeding: blogs, forums, groups
• Copywriting and press releases
• Online community development
• Keyword and site analysis
• Analytics and reporting

Social Media

• Social media marketing
• Social media monitoring & reporting
• Social media reputation management
• Social media brand management
• Facebook marketing (pages, groups, fans)
• Facebook custom page design
• Facebook advertising campaigns
• Twitter marketing strategy
• Twitter account management
• Twitter advertising campaigns
• LinkedIn account management
• LinkedIn advertising campaigns
• Social network(s) account management
• Youtube account management
• Youtube advertising campaigns
• Blog marketing
• Foursquare & Gowalla marketing
• Google profiles

Online Business Solutions

• Web project management
• Marketing integration
• Analytics tracking & reporting
• White label solutions

Stir is a full service Internet marketing & web solutions agency - Contact us today about your project.

via stirsolutions.com

A summary of services offered by Stir Solutions Internet marketing & web agency in Vancouver Canada

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Vancouver Internet Marketing Social Media and Web Design Advertising Agency - Stir Communications Group

via stirsolutions.com

Stir's new Vancouver Internet marketing & web solutions agency website is now online at http://www.StirSolutions.com .

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Apple iPad Launches Internationally (But Lacks Snacks Inside)

Although it came early to an address or two yesterday, Apple’s “magical” tablet is officially available today in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the UK.

via mashable.com

Soon maybe the backs of cereal boxes will be touch screens something like the ipad screen adn then kids can play games via wifi against each other on their own boxes of cereal at the kitchen table, and on the bus on the way to school. An ipad with sugar snacks inside. Now you're talking.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

The 7 Deadly Sins of Google Local Listings

In my “teenage internet marketing years” when I was first playing around with local listings, I experimented with many things that might not exactly be 100% down the whitehat trail of happiness. Now, I am much older, much wiser, much worse looking, and I have been able to determine a few practices that might be tempting for some, but to me they are 7 deadly sins that will ultimately lead down a path of destruction for your local listing.

via searchenginejournal.com

1. Stuffing Your Business Title With Keywords
2. Putting Location Keywords in your Categories
3. Using a P.O. Box For Your Business Address
4. Using a call tracking number
5. Faking Reviews
6. Hiding Your Address
7. Stuffing your description with duplicate information

Need help with getting your business listed in Google Local listings? Contact Vancouver marketing consultant Brent Purves at http://www.brentpurves.com or email brent[at]stirgroup.com today

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Twitter Blog: Twitter for iPhone

Comprehensive analysis of the Twitter user experience in the iTunes App Store showed very plainly that people were looking for an app from Twitter—we didn't have one so they generally got confused and gave up. Obviously, we saw room for improvement. Starting today, Twitter for iPhone and iPod touch is available for free on the iTunes App Store.

via blog.twitter.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Make content 'good enough to steal,' Maggie Fox tells Mesh | Marketer News

The objective should be to create "social objects—things worth spreading, things worth sharing," said Fox. Sometimes that content has to be created by the brand, but other times consumers are creating it for you. Videos, blog posts... it should all be viewed as content to build your brand, she said. 

"It just has to be good. It just has to better… People don't get tired of good."

But just as important as creating good content and taking advantage of earned content created by consumers, is sharing the content quickly and effectively.

via marketingmag.ca

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Google Wave: Now open to the public | Deep Tech - CNET News

Google Wave, a Web-based tool to let people chat and collaborate in real time, is now open to the public.

The Google service brought a social dimension when it arrived with much fanfare a half year ago, but in that domain, it was overshadowed by Google Buzz. Buzz, built directly into the widely used Gmail, had a much better built-in user base from the start.

via news.cnet.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Official Google Enterprise Blog: Putting email in context with Gmail contextual gadgets

Contextual gadgets in Gmail – like YouTube, Google Docs and Picasa previews – intelligently display relevant information from other systems as you read your email, so you can be more efficient without leaving your inbox.

Starting today, third party developers can build Gmail contextual gadgets and distribute them in the Google Apps Marketplace. These gadgets can display information from social networks, business services, web applications and other systems, and users can interact with that data right within Gmail.

via googleenterprise.blogspot.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

PolicyTool for Social Media

PolicyTool is a policy generator that simplifies the process of creating guidelines that respect the rights of your employees while protecting your brand online.*

It's easy. The streamlined process simply requires you to answer a brief questionnaire and provides you with a complete Social Media Policy customized to your company.

via socialmedia.policytool.net

Nice simply social media policy tool builder. You can try it and just put junk into the fields to see what the end product looks like.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Social Media For Business - Foursquare and Gowalla universal check-in macro geo-location social shopping

While Gowalla and Foursquare checking in and gathering badges and become a place-mayor is still a novelty, many businesses can take advantage of check-in incentives as an additional way to lure the tech-savvy to their establishment. What happens, however, when nearly every store in a shopping mall offers something free if you're their Foursquare mayor or offers virtual Gowalla goodies redeemable for real stuff? Will people take the time to open those different social apps to explore what check-in incentives exist at each store they like? Will a geo-location macro hybrid app that runs on most mobile devices that lists all participating stores in the the whole shopping mall (or nationwide) make it easier for people if, say, when an opted-in app-user came within a short distance of the shopping area the app pushed a text message announcing available deals for stores of interest? What apps have you seen to date that are trying to accomplish this? Perhaps both Foursquare and/or Gowalla will add functionality of this nature and make it much easier not only for customers to use to find businesses offering incentives, but also for small businesses to buy into geo-location incentive marketing campaigns.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves