The objective should be to create "social objects—things worth spreading, things worth sharing," said Fox. Sometimes that content has to be created by the brand, but other times consumers are creating it for you. Videos, blog posts... it should all be viewed as content to build your brand, she said.
"It just has to be good. It just has to better… People don't get tired of good."
But just as important as creating good content and taking advantage of earned content created by consumers, is sharing the content quickly and effectively.
via marketingmag.ca
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
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