Google Analytics helps marketers measure the performance of their ad campaigns. By linking Google Analytics and AdWords accounts, advertisers get a detailed picture of the performance of their ad creatives and keywords. Manually optimizing campaigns works well for the top 100 or 1000 keywords, but can be a challenge for the 1000+ keywords in the long tail.
Got any great ideas for mashups between adwords and analytics APIs?
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
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