Yahoo has undergone a rough patch lately, but some of the latest members of its executive exodus hope to tap into a bright spot of its heritage: innovative marketing.The team behind its nontraditional marketing efforts, like setting up a yodel studio in Times Square, has left the Internet company to create its own agency, Manifold.
Based in San Francisco, Manifold is a five-person buzz marketing shop. It brings together longtime Yahoo marketing executives, including former director of buzz marketing Sean Florio, who wrapped up work at Yahoo yesterday.
via brandweek.com
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
0 comments:
Post a Comment