Brent Purves: Facebook vs. Google: The Billion Dollar Battle to Be Your Default Social Profile

Facebook vs. Google: The Billion Dollar Battle to Be Your Default Social Profile

Posted by Brent Purves at 7:26 AM | Labels: facebook, foursquare, google adwords, google checkout, gowalla, social commerce, Social Media Marketing, social profile, virtual goods

“What’s next in social media?” It’s among the most popular questions out there. But while most folks currently answer with “location-based services” (i.e. Foursquare (), Gowalla ()) or “group purchasing” (i.e. Groupon, Twongo, Living Social), the real battle may be between Facebook () and Google ().
The fight between these two Internet giants to become your default social profile has been brewing for a long time, and the prize is an enormous potential revenue stream. Let’s take a closer look.