AOL Preps Ad Management Tool Ad Desk - Campaign Management Platform for Midsize Agencies and Advertisers

AOL has unveiled Advertising.com Ad Desk, a new campaign management platform aimed at midsize agencies and advertisers.

Ad Desk will allow display advertisers to take a more active role in their online ad campaigns. They’ll be able to access information (such as demographics and audience size) on AOL’s various properties, and make decisions on how and when campaigns should run -- without having to go through AOL’s sales force.

via adweek.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves