Top Five Social Media Marketing Mistakes: Not Listening, Delegating, Slow Reply, Faking, Ignoring

Social media initiatives have become standard components of companies' marketing and communications strategies. Large or small—from the local bakery to General Motors (GM)—businesses see the value of engaging in online conversations already taking place about their brands. While social media best practices have emerged, brands still struggle with how best to engage with their consumers. Here are five common mistakes:

via businessweek.com

Top Social Media Marketing Mistakes:

1. Not listening to & monitoring the social media landscape
2. delegating social media tasks to junior or intern staff
3. Replying too slowly by trying to craft perfect "corporate" responses
4. Faking it - astroturfing, false engagement
5. Having an end date or ignoring social media efforts

Posted via web from Vancouver Internet Marketing Social Media Marketing Consultant Canada

Facebook: Social Media Marketing Company Vancouver (Recent Posts June 2010)

StirSolutions Web Design Internet Social Media Marketing Company Vancouver Can Twitter handle being the hub of social media? http://ow.ly/1Zwym - How do frequent Twitter ">http://ow.ly/1Zwym - How do frequent Twitter "over capacity" messages affect you?

June 16 at 4:31pm

via HootSuite · Comment · Like

StirSolutions Web Design Internet Social Media Marketing Company Vancouver

stirsolutions: How long will it take for this Twitter post to show up in the new Bing Social Search Results? #bing http://ow/...

http://ow.ly/1XoST

June 11 at 8:23pm

· Comment · Like

StirSolutions Web Design Internet Social Media Marketing Company Vancouver

stirsolutions: Fifty Mobile Travel Apps You Should Know – The Luckie Fifty 2010 http://ow.ly/1W0Kw

http://ow.ly/1W0Kw

June 11 at 8:23pm

· Comment · Like

StirSolutions Web Design Internet Social Media Marketing Company Vancouver

stirsolutions: Starbucks Used Social Media to Get One Million to Stores in One Day http://ow.ly/1W0Cn

http://ow.ly/1W0Cn

June 11 at 8:23pm

· Comment · Like

StirSolutions Web Design Internet Social Media Marketing Company Vancouver Fifty Mobile Travel Apps You Should Know – The Luckie Fifty 2010 http://ow.ly/1W0Jx

http://ow.ly/1W0o4

June 9 at 8:00am

via HootSuite · Comment · Like · View Feedback (1)Hide Feedback (1)

Sharon Simpson likes this.

StirSolutions Web Design Internet Social Media Marketing Company Vancouver Winning Facebook Tactics for Today's Search Marketer http://ow.ly/1VI6h

http://ht.ly/1Uf7r

June 8 at 5:25am

· Comment · Like

StirSolutions Web Design Internet Social Media Marketing Company Vancouver

stirsolutions: White Label Internet Marketing and Social Media Marketing For Ad Agencies & Web Developers http://amplify/....

http://amplify.com/u/6o42

June 4 at 10:30am

· Comment · Like

StirSolutions Web Design Internet Social Media Marketing Company Vancouver

stirsolutions: Turbocharging Your Google Adwords Campaigns http://amplify.com/u/6o3s

http://amplify.com/u/6o3s

June 4 at 10:30am

· Comment · Like

StirSolutions Web Design Internet Social Media Marketing Company Vancouver

stirsolutions: Social Media Launch Pad - Using Social Media to beta launch and test products, services and ideas http://ow.ly/...

http://ow.ly/1TDQy

June 4 at 10:30am

· Comment · Like

StirSolutions Web Design Internet Social Media Marketing Company Vancouver White Label Marketing, Internet Marketing, Social Media, Web Development Agency http://www.stirsolutions.com/white-label

http://ow.ly/1TG7I #whitelabel

June 3 at 11:45am

via HootSuite · Comment · Like

StirSolutions Web Design Internet Social Media Marketing Company Vancouver Social Media Launch Pad - Using Social Media to beta launch and test products, services and ideas http://ow.ly/1TDMX

http://www.StirSolutions.com/ #Vancouver #internetmarketing #webdesign #...

stirsolutions: New: Check out the new Stir website at http://www.StirSolutions.com/ #Vancouver #internetmarketing #webdesign #launch Pls RT

Like

via facebook.com

Looking for a leading Vancouver social media marketing company or full service Twitter or Facebook marketing agency? Contact Brent Purves at http://www.BrentPurves.com ( brent[at]stirgroup.com or via Stir Solutions today at http://www.stirsolutions.com for a free 30 minute consultation

Posted via web from Vancouver Internet Marketing Social Media Marketing Consultant Canada

Facebook envy? Amazon.com patents social networking system

Is Amazon.com trying to be the new Facebook? You might think so after reading the e-commerce giant's new patent for a "social networking system."

The U.S. patent, granted June 15, "provides a mechanism for a user to selectively establish contact relationships or connections with other users" and "automatically notify users of personal information updates made by their respective contacts."

via techflash.com

Posted via web from Vancouver Internet Marketing Social Media Marketing Consultant Canada

Inside Gatorade’s Social Media Command Center - Social Media Marketing

In the realm of marketing, Gatorade is probably best known for splashy commercials featuring some of the world’s most famous athletes. However, a new effort behind the scenes of the PepsiCo-owned sports drink maker is putting social media quite literally at the center of the way Gatorade approaches marketing.

The company recently created the Gatorade Mission Control Center inside of its Chicago headquarters, a room that sits in the middle of the marketing department and could best be thought of as a war room for monitoring the brand in real-time across social media.

via mashable.com

Posted via web from Vancouver Internet Marketing Social Media Marketing Consultant Canada

Marketers advised to use social media but get back to basics - Social Media Marketing Consultant

Consumers don't want to have a friendship with their toothpaste.

That was the message this week for marketers from Jonathan Salem Baskin of Advertising Age, who said the social media push by companies is getting away from the basics of advertising: making money for the client.

``As an industry, we've allowed this nonsense to get out of hand,'' Baskin, a marketing consultant and columnist for Advertising Age, told about 70 attendees at the global Worldwide Partners advertising conference in Miami Beach. ``Ultimately, we're about selling stuff, and I think that's what we have to get back to.''

via miamiherald.com

Are you investing in social media without seeing sales? Need help making cost-effective use of your social media marketing efforts? Contact brent [at] stirsolutions.com in Vancouver Canada today for a free social media marketing consultation

Posted via web from Vancouver Internet Marketing Social Media Marketing Consultant Canada

Manage Your Brand’s Social Media Presence with One App - Social Media Marketing Management Tool

Name: Awareness, Inc.

Quick Pitch: The Awareness Social Marketing Hub helps marketers publish, manage, measure and engage with their marketing across key social media channels.

Genius Idea: We’re living in the age of the social brand. Brands have accounts on sites like Foursquare (), Twitter, Facebook, YouTube (), and probably even have their own blogs. While each account may be manageable on its own, together they present even the best communications professionals with the daunting duty of updating, maintaining, participating with and tracking each of them.

via mashable.com

Enterprise level social media marketing solution for $2000/month or $24,000 a year

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Now Live, Twitter's New Ads: Are You Brave Enough for This?

Short-form social network Twitter has taken a bold new step in exploring its potential business model. The company appears to have begun promoting keywords in its "trending topics" list for sponsors.

When users click on a promoted trending topic, they are brought to a search results page, where the page is topped by a promoted Tweet. They aren't sent to an ad landing page, but to a live and uncensored conversation. That's what we're seeing with the new movie Toy Story 3 today at least. It's a logical and interesting way for the company to make money. It's also unlike almost any other advertising in history.

via readwriteweb.com

Interesting point that the level of Twitter chatter about a movie *could* do a better job predicting the success of a films box office performance than present methods of predicting financial success. You agree? Would you buy an ad that would encourage open ended conversation about your company on Twitter?

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

San Francisco Approves Cellphone Radiation Law - PCWorld

San Francisco Approves Cellphone Radiation Law

David Zeiler, PC World

Jun 16, 2010 1:05 pm

Graphic: Diego AguirrePreferring to err on the side of caution, the San Francisco Board of Supervisors on Tuesday voted 10-1 to require cell phone makers to post notices in their stores with details on the level of radiation each model emits.

The ordinance requires retailers to post information on what is called the "specific absorption rate" (SAR) of its products. The SAR rates measure the amount of radio wave radiation absorbed into the user's body tissue.

via pcworld.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

How To Use Linkedin To Generate Business

http://amplify.com/u/6z2s

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Gowalla Partners with USA Today Offering Content For Summer Travel Season

http://amplify.com/u/6z2p

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

The Dream Team Quietly Gathering Behind Real-Time Service SuperFeedr

About Superfeedr: Superfeedr pushes realtime data We fetch, transform, enhance, filter and push feeds so nobody has to. http://amplify.com/u/6z2n

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Youtube Gets Cloud Based Video Editor

Have you tried this yet? http://amplify.com/u/6z2h

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Amplify Mobile for iPhone, iPad or Android Just Released

Amplify for your iPhone, iPad or Android

New... Amplify Mobile!  You can now use Amplify to clip and share what you're reading on your iPhone, iPad and Android Phone!

Get Amplify for my iPhone or iPad
Get Amplify for my Android Phone

via amplify.com

Nice quick way to clip content from a page to your posts. Now do it from your mobile device.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Top 100 Twitter lists - Popular Twitter lists

The 100 most popular Twitter lists

Ranked by followers count and refreshed daily.

1

TopBrasil-helphaiti
old @TopBrasil-txatatxa (#HELPHAITI) - Nome alterado para a tag ser vista pelo mundo todo.

Followers
97,968

Following
8

  by rafadefine
  Brasil, São Paulo - SP
  Show all lists

2

Team

Followers
75,682

Following
216

  by twitter
  San Francisco, CA
  Show all lists

3

all

Followers
13,573

Following
88

  by NBCOlympics
  Vancouver
  Show all lists

4

Mashable

Followers
7,773

Following
22

  by mashable
  Scotland / SF
  Show all lists

5

most influential in tech
People who make stuff happen in and to the technology industry.

Followers
6,061

Following
245

  by Scobleizer
  Half Moon Bay, California, USA
  Show all lists

6

social media

Followers
5,352

Following
94

  by mashable
  Scotland / SF
  Show all lists

7

Tech News Brands
The most complete list of tech news sources (from the BBC tech pages to TechCrunch).

Followers
4,966

Following
494

  by Scobleizer
  Half Moon Bay, California, USA
  Show all lists

8

qccast

Followers
3,847

Following
12

  by jephjacques
  thousands of tiny birds
  Show all lists

9

Design Links
Pretty much all the #design links you will ever need! Turn off your RSS!

Followers
3,598

Following
96

  by imrogb
  Leipzig, Germany
  Show all lists

10

marketing

Followers
3,047

Following
51

  by mashable
  Scotland / SF
  Show all lists

via twittercounter.com

Are you on any of these lists? Looking for great Twitter lists to follow? Twittercounter.com is a good place to start. Know of any other great Twitter lists?

Need help building your personal or company / corporate Twitter presence or marketing campaign or simply increasing your followers? Contact me today for a free 30 minute Twitter marketing consultation at http://stirsolutions.com/consultation or email brent [at] stirgroup.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Foursquare Privacy - Let local businesses see that I've checked-in at their venue

Let local businesses see that I've checked-in at their venue

via foursquare.com

Check your foursquare.com settings. Do you want local businesses to track your check ins at their establishment? Foursquare says: "We allow verified venue owners to see statistics about checkins at their venue. These stats include recent visitors, most frequent visitors and most popular checkin times. You can always opt out if you'd rather not share this data with the venues you visit."

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

How the Chinese Internet Needs to Up Its Game - Baidu Keyword Cost Up Tenfold

But I underestimated one big thing: The impact that the lack of Google would have on China’s Web businesses. By essentially handing Baidu a short-term monopoly on keywords, user acquisition costs have gone through the roof, infuriating many of the people who were originally sympathetic to Google’s case just a few months ago. “They should have just not come into the market to begin with if this is how they were going to act”: if I heard that statement once in the last two weeks I spent in China, I heard it a dozen times.

via techcrunch.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Business Catalyst Templates - Buy Templates for Adobe Business Catalyst Website Design

Business Catalyst Templates

Need a Business Catalyst website but aren't ready to pay for a custom design? Consider purchasing a Business Catalyst Template - a professionally designed pre-made website that we can customize and tweak to make it unique and match your business or organization's brand.

Business Catalyst Template Websites start at $1499 for a 10 page website fully integrated into Business catalyst including unlimited page creation and blog posts, email newsletter, dynamic menus and more.

via onlinebusinessguys.com

Good source of cheap website templates for Adobe Business Catalyst from Online Business Guys http://onlinebusinessguys.com/business-catalyst-templates/index

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Facebook Firehose Comes to Bing - Bing Social Media Marketing & Real Time Search Results

Yusuf Mehdi, Senior Vice President of Microsoft's Bing search engine announced today the launch of a new social portal that will produce real-time results from both Facebook and Twitter. The site, which will be live later today, will be found at bing.com/social and will be "the first search experience integrating the full Facebook firehose," according to Microsoft.

Bing has featured a Twitter portal for social search, and by adding Facebook results the search engine is stepping up its real-time search game to include results from both services. The Facebook results include both information from public pages, as well as popular shared links from users with appropriate privacy settings for public sharing. Bing also helps you quickly scan the social links by including an excerpt from the link in context within the results.

via readwriteweb.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Bing Social Search - Experimenting

brentpurves How long will it take for this Twitter post to show up in the new Bing Social Search Results? #bing http://ow.ly/1XoQP 2 minutes ago via HootSuite

via twitter.com

Yusuf Mehdi, Senior Vice President of Microsoft's Bing search engine announced today the launch of a new social portal that will produce real-time results from both Facebook and Twitter. The site, which will be live later today, will be found at bing.com/social and will be "the first search experience integrating the full Facebook firehose," according to Microsoft.

Bing has featured a Twitter portal for social search, and by adding Facebook results the search engine is stepping up its real-time search game to include results from both services. The Facebook results include both information from public pages, as well as popular shared links from users with appropriate privacy settings for public sharing. Bing also helps you quickly scan the social links by including an excerpt from the link in context within the results.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Twitter to Change Links and How They Are Displayed

In an effort to remove the obscurity of shortened links and to prevent malware and phishing attacks, Twitter has begun the rollout t.co, its official URL shortener, along with some major changes to how the microblogging platform handles links.

In a blog post aptly titled Links and Twitters: Length Shouldn’t Matter, Twitter’s Sean Garrett announced that the company is taking a new approach to URLs. Not only will all links on Twitter.com and Twitter apps be “wrapped” in t.co links, but how they are counted against the 140 character limit. These change will occur throughout the summer.

via mashable.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves