Vancouver ad agency to open Toronto Office - Vancouver - Toronto Advertising Agencies

Independent Vancouver advertising agency Rethink Communications is moving into the big leagues, opening its first office in Toronto in a bid to capture more business.

The award-winning firm, whose ads for A&W and Mr. Lube have been a hit with viewers, says it was time to move up.

"We've grown as far as we can in Vancouver," agency co-founder Chris Staples said in an interview Tuesday.

"There's a ton of opportunity in Toronto. About 90 per cent of the marketing business in Canada is there."

via thestar.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

New search options call for new search strategies | SEO Search Engine Marketing

The world wide web is dead. Long live the world wide web.

In his closing keynote at Marketing's Search Engine Tune Up conference in Toronto Wednesday, Mike Grehan, vice-president and global content director with New York-based Incisive Media, spoke about how the world wide web wasn't built to handle the types of technology used on it today, much less for the needs of the future.

As it applies to search, that means even Google can't track every web page and, increasingly, people will be using other platforms such as mobile applications for the advantage of real-time search. "When it comes to real-time search, the world wide web is bust," said Grehan, whose company includes Search Engine Watch, ClickZ, and Search Engine Strategies.

via marketingmag.ca

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Facebook vs. Google: The Billion Dollar Battle to Be Your Default Social Profile

“What’s next in social media?” It’s among the most popular questions out there. But while most folks currently answer with “location-based services” (i.e. Foursquare (), Gowalla ()) or “group purchasing” (i.e. Groupon, Twongo, Living Social), the real battle may be between Facebook () and Google ().

The fight between these two Internet giants to become your default social profile has been brewing for a long time, and the prize is an enormous potential revenue stream. Let’s take a closer look.

via mashable.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Yahoo's Display Ad Target: Neighborhoods - Local Search Marketing

Yahoo wants to remain the top display ad seller. Its strategy is to go local.

National advertisers spend more than $120 billion on advertising in local markets and Yahoo wants it.

This year the Sunnyvale, Calif., company's sales reps are going after big companies with outlets that advertise in local newspapers and on regional radio stations and Web sites. These marketers include Dunkin' Donuts, Burger King, Pizza Hut, State Farm Insurance and Home Depot. The list goes on and Yahoo intends to call every advertiser on it, offering them the opportunity to target regionally and reach millions of people online.

via forbes.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Politician Makes Foursquare Even More Annoying Than Twitter

If the Bravo advertisements and MTV resident New Jerseyan DJ Pauly D didn't tip you off, Foursquare has gone mainstream. The latest addition to Club Waldo Envy? Politicians.

According to CNN producer Eric Kuhn, 27-year-old aspiring congressman Patrick Kennedy is crowing about being the first congressional candidate to use the service. "I have always been attracted to new, budding technologies," Kennedy told CNN.

via blogs.forbes.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Provoking Google And Yahoo - Forbes.com

Tim Cadogan, chief executive officer of Pasadena open-source ad server OpenX, is aiming to shake up the advertising war between Google and Yahoo by taking the fight off their turf.

Cadogan is teaming up with Orange-France Telecom ( FTE - news - people ) Group to create a new OpenX-powered advertising exchange to serve all of Europe. The ad exchange, rolling out this summer, will be similar to Wall Street's electronic trading system. Marketers will have the power to bid on ad space available through Orange, a telecommunications company that doubles as an advertising network, and reach Orange's 340 million monthly unique users in 32 European countries.

via forbes.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Why Yahoo Just Killed Its AdSense Clone (YHOO)

Yahoo is shutting down its Publisher Ad Network effective April 30.

(The Publisher Ad Network is Yahoo's Google AdSense competitor. It tries to serve display and text ads based on the page's content.)

Here's what you need to know about the news, straight from a source familiar with Yahoo's (YHOO) strategy:

"They're surrendering the war [against Google Ad Sense] long after all the troops have been pulled off the battlefield. It'd always been a crappy business. It's totally consistent with [Yahoo's decision to not] focus on small publishers. Not a big deal. not material in any way."

via sfgate.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Facebook freebies can build a strong customer base | VentureBeat

By now, you’ve probably heard from so many social media evangelists that you roll your eyes when the topic comes up. Can’t blame you.

The thing is: Social media can beneficial for startups – but the different between being a slight help and a real game changer comes down to a few things.

Here are 5 steps I’ve learned over the years that your sales and marketing team needs to follow to see a real boost from Facebook and Twitter.

via entrepreneur.venturebeat.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

iPhone App Marketing Tactics for Vancouver Developers | HootSuite blog - Social Media Dashboard

Attention Vancouver iPhone Developers

No, this isn’t an April Fool’s joke, it’s true that HootSuite CEO Ryan Holmes will share knowledge with mobile developers and aspiring entrepreneurs in Vancouver when he speaks at the iPhone and Social Media meetup on April 1 at the Guinness Tower in Vancouver.

via blog.hootsuite.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Google Launches Ad Innovations Lab

Google has announced a new lab-type area called Google Ad Innovations, which is where it’ll “show you some of our latest ideas around advertising technologies and get your feedback.” Think of it as Google Labs for Ads.

via searchengineland.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Facebook vs. Google: The Billion Dollar Battle to Be Your Default Social Profile

“What’s next in social media?” It’s among the most popular questions out there. But while most folks currently answer with “location-based services” (i.e. Foursquare (), Gowalla ()) or “group purchasing” (i.e. Groupon, Twongo, Living Social), the real battle may be between Facebook () and Google ().

The fight between these two Internet giants to become your default social profile has been brewing for a long time, and the prize is an enormous potential revenue stream. Let’s take a closer look.

via mashable.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

YouTube Makeover Designed To Keep You Watching

Two months after entering beta, YouTube's video page redesign is ready for its close up. Google's video-sharing site first unveiled the makeover in late January, and today the streamlined interface goes live to all users.

via pcworld.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Adobe Opens New Datacenters for Business Catalyst - MarketWatch

SAN JOSE, Calif., Mar 31, 2010 (BUSINESS WIRE) -- Adobe Systems Incorporated /quotes/comstock/15*!adbe/quotes/nls/adbe (ADBE 35.45, +0.08, +0.23%) today announced the opening of the first of three new datacenters for Adobe(R) Business Catalyst(R) service, its platform of hosted services for professional Web designers delivering powerful online businesses without having to do back-end coding. The North American datacenter is now accepting new customers, with datacenters in Europe and Asia Pacific expected to open within the next two months. Representing a substantial investment in the newly acquired Business Catalyst platform, these datacenters better equip the company to meet the increasing demands from Web designers looking for cost-effective solutions to build online business and commerce sites for small business clients.

"Our new datacenters integrate Business Catalyst as a key component of Adobe's hosted services strategy in the months and years to come," said Bardia Housman, director of Business Catalyst product management at Adobe. "This significant investment from Adobe is an exciting step forward for us."

via marketwatch.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Don't let your social media presence crush your brand's future

Article Highlights:

• A solid strategy is about page dominance and ensuring there are glowing reviews and positive brand content on the web
• To help out more real estate on a page, link to sites with good listings on page two or three of a SERP
• A critical part of managing your brand's reputation is monitoring for publicity online

via imediaconnection.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

PPC Innovation: How will Google’s new lead capture extension affect your pay-per-click campaigns?

“The gist of the beta is if you’re running a PPC ad in Google, and you’re in the top position, you can click on a plus sign next to a call to action (the name you give your contact form) and Google will drop down your contact form to be submitted right there in the Google search results.”

Here is an image from that article to show the lead collection:

It’s important to note that, as with all things in beta, this has the potential for change, as I believe Google does do some testing from time to time.

And since this new feature is currently in beta, limited to businesses appearing in position #1 of PPC results, and on select keywords, it may not be available to you yet. If you’re interested, the best person to contact is your friendly Google rep.

via marketingexperiments.com

Your own lead-generation form right in the ppc ad space on Google's site. Can save on landing page design costs. Great idea. Need help setting up Google's lead capture extension in your pay per click campaign? Contact online marketing consultant Brent Purves http://www.BrentPurves.com of Stir Communications Group http://www.StirGroup.com today at 604 847 3447 ext 104

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Nestle suffers Facebook backlash | PR News

Nestlé is enduring a hard lesson in social media marketing this week thanks to Greenpeace.

The company has been embroiled in a debate over its use of palm oil, among other things. The issue arose again this week when Greenpeace produced a graphic commercial spoof that went viral. Greenpeace claims Nestlé is sourcing palm oil from an Indonesian company guilty of deforestation practices that are endangering orangutan. The video showed a man opening a Kit Kat wrapper but instead of biting into the chocolate bar he sinks his teeth into the finger of an orangutan that bleeds down the man's chin.

The PR headache moved to Facebook when Nestlé, in a fit of intellectual property protectionism, informed its 90,000 Facebook fans last night that: "We welcome your comments, but please don't post using an altered version of any of our logos as your profile pic–they will be deleted." Some users have begun using the company logo, which features a nest of birds, to depict environmental damage.

via marketingmag.ca

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Saatchi's grim outlook for digital deniers - The Last Advertising Agency on Earth Film

FITC (once called Flash in the Can) is painting a bleak future for agencies that don't stay up-to-date with online trends in a new online video, The Last Advertising Agency On Earth.

The organization, which holds conferences worldwide on online technology, tapped Toronto agency Saatchi & Saatchi to create a campaign that would make FITC events appeal to agency executives, who traditionally have not shown up in great numbers.

Only 4% of their conference attendees last year were from agencies, said Brett Channer, chairman and executive creative director at Saatchi. Those few agency staffers who do attend are "all people chipping away at the multinational [agencies], the boutique places, the digital companies that actually produce work."

via marketingmag.ca

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Foreign Journalists in China Suffer Hacked Email Accounts: Yahoo, This Time

The AP reports that at least three journalists and one analyst working in China, all of them foreign, were greeted with a brusque "We've detected an issue with your account" when trying to log in to their Yahoo email accounts. The puzzled users were told to contact Yahoo, and Yahoo technicians informed one that his account had indeed been hacked before restoring access.

via fastcompany.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Yale University Panics, Gets Cold Feet About Switch to Gmail - Google Apps Cloud Computing

Yale had made the decision to move from its own Horde email system to Google Apps for Education (a suite which includes Gmail, Google Calendar, and Google Docs), but when presenting the plan to its administrators and faculty members, the Information Technology Services department immediately encountered resistance, reports the Yale Daily News.

Said computer science professor Michael Fischer:

Concerns about the switch to Gmail fell into three main categories: problems with “cloud computing” (the transfer of information between virtual servers on the Internet), technological risks and downsides, and ideological issues.

via fastcompany.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Bing Gets Smarter on Cars, Sports; Ties in with Foursquare - Reviews by PC Magazine

Today, Microsoft's "decision engine," Bing, will be updated with more detailed information on car models, sports comparisons, and a slight redesign. What does this mean? Specific data and answers to questions, Microsoft says.

Some of the changes will roll out slowly, at first appearing to only 5 percent of users, but the car "DTP"—or domain task page will be served to all users. It's all part of Bing's strategy of not simply delivering text link results for search, but deep information on the searched-for term.

For example, searching on Hyndai Elantra will result in a page showing the sticker and invoice prices, fuel economy, trims, and competitors. Tab options above the results will offer images, video, and all web results as options in addition to the page showing these specs. Other types of results, such as performers will have as their top result a "card" showing an image, the official site, and appearance dates.

"We have a vision for Bing to serve as a vital assistant to your online decision-making,"

via pcmag.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves