In Social Media, Failing to Plan Is Planning to Fail - Social Media Marketing Strategy for Business

FastCompany's expert blogger Brian Solis reports that in social media, failing to plan is planning to fail.
Some key points

• eMarketer report documents an increase in social media spend:"Social Media in the Marketing Mix: Budgeting for 2011"
• social media strategy must gain attention from the very top of the organization be integrated across relevant business teams
• Companies are now actively investing in Facebook, Twitter, YouTube and other social networks for all the wrong reasons.
• EMarketer's Debra Aho Williamson says "many companies are expanding budgets for social media marketing not because they have been successful at it, but because they are relying on gut instinct--the feeling that 'this is something important so I'm going to do it even if I don't know why.' Or worse, they have watched their competitors earn accolades in the press for their work in social media, and they are afraid of losing any more ground."
• Effective business social media strategy must address business dynamics and it takes much more than a Facebook and Twitter presence - it must include and be integrated into marketing, communications, sales, CRM/sCRM, product development/R&D, HR, finance, legal, et al.
  

via fastcompany.com</div>

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