Social Media in 2011: Six Choices You Need to Make

Here are the 6 most important choices for you to make this year — the choices that will determine both the quality of your life online and of your relationships offline:

via blogs.hbr.org

Have you felt that "I need to unplug" or "I need to unsubscribe from those email newsletters I never read" or "I need a virtual assistant just to read all my emails for me" or "my ipod / android / blackberry while cool-ish, is getting heavier in my pocket with every passing month" feeling yet? When is the first national "turn off the internet " or "kill the wifi" day going to be schedule just like we have "turn off the tv" days now? Sometime before 2020 I'd guess.

Posted via email from Social Persuasion - The Social Media Marketing Agency Blog

In Social Media, Failing to Plan Is Planning to Fail - Social Media Marketing Strategy for Business

FastCompany's expert blogger Brian Solis reports that in social media, failing to plan is planning to fail.
Some key points

• eMarketer report documents an increase in social media spend:"Social Media in the Marketing Mix: Budgeting for 2011"
• social media strategy must gain attention from the very top of the organization be integrated across relevant business teams
• Companies are now actively investing in Facebook, Twitter, YouTube and other social networks for all the wrong reasons.
• EMarketer's Debra Aho Williamson says "many companies are expanding budgets for social media marketing not because they have been successful at it, but because they are relying on gut instinct--the feeling that 'this is something important so I'm going to do it even if I don't know why.' Or worse, they have watched their competitors earn accolades in the press for their work in social media, and they are afraid of losing any more ground."
• Effective business social media strategy must address business dynamics and it takes much more than a Facebook and Twitter presence - it must include and be integrated into marketing, communications, sales, CRM/sCRM, product development/R&D, HR, finance, legal, et al.
  

via fastcompany.com</div>

Need help integrating social media into your company systems and marketing plans for 2011 and 2012? Contact us today for a free 30 minute phone or in-person (Vancouver BC Canada) social media marketing consultation

Posted via email from Social Persuasion - The Social Media Marketing Agency Blog