Doing more with the Google +1 button - Sharing with Google Circles Using Google Snippets

Sharing with your circles on Google+
Clicking the +1 button is a great way to highlight content for others when they search on Google. But sometimes you want to start a conversation right away—at least with certain groups of friends. So beginning today, we're making it easy for Google+ users to share webpages with their circles, directly from the +1 button. Just +1 a page as usual and look for the new "Share on Google+" option. From there you can comment, choose a circle and share.

The new +1 button on Rotten Tomatoes

+Snippets
When you share content from the +1 button, you’ll notice that we automatically include a link, an image and a description in the sharebox. We call these "+snippets," and they're a great way to jumpstart conversations with the people you care about.

Of course: publishers can benefit from +snippets as well. With just a few changes to their webpages, publishers can actually customize their +snippets and encourage more sharing of their content on Google+. More details are available on the Google Webmaster blog.

via googleblog.blogspot.com

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HootSuite blog – Social Media Dashboard » Facebook Groups, Events, Photos & Geo Make #HootSuite Even Friendlier

HootSuite is now even Facebookier

Enjoy updated Facebook functionality within HootSuite’s social media management system – now with support for Facebook Groups and Events, exclusive search streams, plus photo uploading direct to Facebook. We also refreshed the process for posting to Pages and Profiles, added a Profile Picker, and included more ways to monitor walls, news, events and comments in HootSuite streams.

Along with Facebook Insights analytics reports already available the social media management system, HootSuite users can now manage all campaign tasks – including scheduling and assignments – from within the dashboard. Also, Enterprise customers can geo-target campaigns by region or by language.

The new tools are ready to go next time you login to HootSuite.

via blog.hootsuite.com

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The Current Social Media Landscape - SOCIAL MARKETER

The current social media landscape

via Social Marketer socialmarketer.com

Have you pitchted your tent in Google + yet? Do you use Myspace anymore? How many social networks are too many? Are you keeping up or do you even need to? The introduction of Google Plus One has made it impossible to think about search engine marketing and SEO for business without now considering social media. In the past it didn't really matter if you had a Facebook or Twitter account when planning and executing a Search Engine Optimization (SEO) campaign. Today, however, search engines are serving search results mixed with content from social media so it's important to include a social component along with your SEO campaign. Need assistance with your internet marketing, SEO or social media strategic planning? Contact us today via email or call now at 604-847-3447.

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Facebook Reportedly Testing New News Feed, 'Like' Features

In an effort to appeal to marketers and third-party developers, Facebook could be making some big changes to its News Feed and "Like" buttons, reports the Wall Street Journal.

The social networking site currently limits the amount of information that makes it into users’ News Feeds. So when advertisers create Facebook campaigns or developers want to share information about their games, that information doesn’t always show up on a member’s homepage.

Now, Facebook is working on a new News Feed that would display an unfiltered flood of information

via adweek.com

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Is Spam Declining? Some Encouraging Signs from Spam Fighters

According to a post on the Spamassassin Tips blog, there's some evidence that spam is tapering off from earlier in the year. Is spam really down, or is it too soon to get excited?

 

http://www.readwriteweb.com/enterprise/2011/08/is-spam-declining-some-encoura.phphttp://rww.to/qgaZSi

 

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FEATURE: Retail Tips - Social Media in Action

Before Internet access became ubiquitous, one dissatisfied customer could influence his circle of friends. Today, one dissatisfied customer can influence an entire community. It's no wonder that many retailers are scrambling to get onboard with social media. Their goals may vary, from establishing a brand presence, to promotion, to engaging the customer; the list goes on.

That underscores the idea that social media is an emerging world of opportunity that deserves attention. Even if a retailer should decide not to be actively engaged at this time, management should at least be aware of, and follow, the possibilities.

via marketnews.ca

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Social Media in 2011: Six Choices You Need to Make

Here are the 6 most important choices for you to make this year — the choices that will determine both the quality of your life online and of your relationships offline:

via blogs.hbr.org

Have you felt that "I need to unplug" or "I need to unsubscribe from those email newsletters I never read" or "I need a virtual assistant just to read all my emails for me" or "my ipod / android / blackberry while cool-ish, is getting heavier in my pocket with every passing month" feeling yet? When is the first national "turn off the internet " or "kill the wifi" day going to be schedule just like we have "turn off the tv" days now? Sometime before 2020 I'd guess.

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In Social Media, Failing to Plan Is Planning to Fail - Social Media Marketing Strategy for Business

FastCompany's expert blogger Brian Solis reports that in social media, failing to plan is planning to fail.
Some key points

• eMarketer report documents an increase in social media spend:"Social Media in the Marketing Mix: Budgeting for 2011"
• social media strategy must gain attention from the very top of the organization be integrated across relevant business teams
• Companies are now actively investing in Facebook, Twitter, YouTube and other social networks for all the wrong reasons.
• EMarketer's Debra Aho Williamson says "many companies are expanding budgets for social media marketing not because they have been successful at it, but because they are relying on gut instinct--the feeling that 'this is something important so I'm going to do it even if I don't know why.' Or worse, they have watched their competitors earn accolades in the press for their work in social media, and they are afraid of losing any more ground."
• Effective business social media strategy must address business dynamics and it takes much more than a Facebook and Twitter presence - it must include and be integrated into marketing, communications, sales, CRM/sCRM, product development/R&D, HR, finance, legal, et al.
  

via fastcompany.com</div>

Need help integrating social media into your company systems and marketing plans for 2011 and 2012? Contact us today for a free 30 minute phone or in-person (Vancouver BC Canada) social media marketing consultation

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