Google and Yahoo Face Off Over Local Ads

Yahoo this week described itself to Forbes.com as “laser focused” on bringing local brand advertisers online. Meanwhile, Google’s director of mobile advertising, Diana Pouliot, told an audience at a CTIA-related event that a third of mobile Google searches are now related to the location of the searcher.

It’s no secret that local and mobile advertising are growth areas — Borrell recently projected that location-based mobile spending would grow to $4 billion in 2015 from $34 million in 2009 — but now both giants and startups are rushing to get their ducks in a row. Yahoo says it wants to bring on national chains like fast food restaurants that advertise regionally, but often spend just 1-2 percent of their budgets online. “Local display is about to take off,” Lem Lloyd, Yahoo’s VP of channel sales for North America, told Forbes.

via salon.com

Need assistance or consulting with advertising your Vancouver or international business or organization using local or mobile online advertising in Google or Yahoo? Contact Brent Purves at Stir Communications Group Vancouver http://www.StirGroup.com today

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Google and Yahoo Face Off Over Local Ads

Yahoo this week described itself to Forbes.com as “laser focused” on bringing local brand advertisers online. Meanwhile, Google’s director of mobile advertising, Diana Pouliot, told an audience at a CTIA-related event that a third of mobile Google searches are now related to the location of the searcher.

It’s no secret that local and mobile advertising are growth areas — Borrell recently projected that location-based mobile spending would grow to $4 billion in 2015 from $34 million in 2009 — but now both giants and startups are rushing to get their ducks in a row. Yahoo says it wants to bring on national chains like fast food restaurants that advertise regionally, but often spend just 1-2 percent of their budgets online. “Local display is about to take off,” Lem Lloyd, Yahoo’s VP of channel sales for North America, told Forbes.

via salon.com

Need assistance or consulting with advertising your Vancouver or international business or organization using local or mobile online advertising in Google or Yahoo? Contact Brent Purves at Stir Communications Group Vancouver http://www.StirGroup.com today

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Why MyTown Is Bigger Than Foursquare & Gowalla ( MyTown Iphone app not available in Canada )

Location-based social networking services like Foursquare and Gowalla may eat up a lot of techie mindshare, but they still have very few users — roughly 150,000 and 50,000, respectively. However, by virtue of product design and social norms, users are discouraged from cheating when it comes to the services’ social gaming elements, so the value of their information is high.

On the other hand, an iPhone app called MyTown, which also features a location-based check-in system game, acquired 250,000 users within just two weeks of launching earlier this month.

via gigaom.com

( MyTown Iphone app not available in Canada )

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Geo Location / Social Location: There Can Only Be One (Gowalla, Foursquare, Brightkite, Loopt, NowMe....)

Talk of "location wars" or "geowars" began filtering through the blogosphere even before the event kicked off, since the space has gotten superheated and Foursquare has become the new Twitter. Now, even Twitter and Facebook are trying to become Foursquare by launching their own location-based features.

TechCruch's MG Siegler (who was actually at SXSW) has already complained of "check-in fatigue" in trying to track a slew of different social location services at the confab, including Foursquare, Gowalla, Loopt, Whrrl, Brightkite, Burbn, MyTown, CauseWorld, Hot Potato and Plancast.

"Even with great AT&T service, this would take a solid 10 minutes or more to check-in to all of them.

via mediapost.com

which social location, geo location game / app is going to come out on top? Gowalla? Foursquare? NowMe?

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

MyTown Hits 1.5 Million Location-Based Gamers; Ups The Social With Version 3.0

While Foursquare and Gowalla garner much of the buzz around location right now, Booyah’s MyTown continues to garner many of the actual users. In fact, the service has crossed 1.5 million users. And it’s gaining them at an incredible rate of 130,000 new users a week. Compare this to Foursquare, which during SXSW crossed 600,000 total users. And MyTown is showing no signs of slowing down, with another new version of the app now available.

via techcrunch.com

It's like real world monopoly for your iphone

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

13 Essential Social Media Lessons for B2B Marketers from the Masters

Social media marketing might feel simple for the B2C crowd, but with B2B, it’s an entirely different beast. Businesses are entities that are not entirely social — and certainly don’t do the immediate impulse buy like the typical consumer. Nevertheless, B2B marketing is absolutely possible on social media, but certain rules should be followed before proceeding along that route.

We asked several “masters” about their number one B2B social media tip and included them below.

via mashable.com

“Social media isn’t about you, it’s about them.”

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

I supported Half The Sky by voting for them to win $1Million for Chinese Orphans #chasegiving. Please fan, vote & RT http://ow.ly/VwFx

Social Media: What's Your Real Twitter and Facebook ROI? - Advertising Age - The Media Guy http://ow.ly/W1ON

Google Done With Censorship, Cyber Attacks in China - Advertising Age - Digital http://ow.ly/W1HJ

This is cool: Airnergy Charger Harvests Electricity From WiFi Signals http://ow.ly/VLx3

Half The Sky Foundation (China Orphan Org) Video & Chase Million Dollar Contest Entry. RT, FBook Fan, Vote Jan 15! http://ow.ly/VGVA

Small Businesses Use Social Media To Reach Customers | WebGuild http://ow.ly/Ttvc

Fortune 500 companies using social media to reach customers | Crain's Chicago Business http://ow.ly/Tttq

Retailers reach customers through social media sites - baltimoresun.com http://ow.ly/Ttrs

IT'S OFFICIAL: Google's Nexus One Phone Revealed

IT'S OFFICIAL: Google's Nexus One Phone Revealed [PICS] http://ow.ly/Tq5H - a fast Android smartphone to compete directly with iPhone
http://mashable.com/2010/01/05/its-official-googles-nexus-one-phone-revealed/

Advertising: Planning Your Next Move

Advertising: Planning Your Next Move - much of the disruption promised by the web is finally coming to pass http://ow.ly/Tm7J 2010
http://adage.com/article?article_id=141222

The Rise of Social Video Marketing

The Rise of Social Video Marketing - Creative example of video marketing by Samsung: http://ow.ly/TaLs - funny grumpy girlfriend #yam
http://adage.com/brightcove/lineup.php?lineup=18982295001&title=52412902001

Social Media Upends Ski Resort Marketing - Vail Resorts abandons old ad strategies: Original Video: 18982295001 http://ow.ly/T8vH #yam

Half the Sky - Chinese Orphans - Vote for Half the Sky to win the $1million Chase Facebook Contest

Chinese Orphans - Vote for Half the Sky to win the $1million prize for Chinese orphans: http://ow.ly/OZPB Become Fan http://ow.ly/OZTr
http://www.facebook.com/halfthesky

iPhone Game Developer Reports $1M in Sales Per Month | Gadget Lab | Wired.com http://ow.ly/OFLq