Open Thread: Are You Still Using Google Buzz?

After Google Buzz launched to a lot of hype and controversy in early February, it looked like it could become a big hit for Google - especially after the company fixed some of the early privacy flaws that plagued Buzz in its early days. These days, however, a lot of us on the RWW team have noticed that the number of interactions on Buzz seems to have declined rapidly. While a lot of people are still sharing their blog posts, Flickr and Twitter items on Buzz, the number of comments and likes on most posts is pretty low.

via readwriteweb.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Web Video Viewers OK With More Ads

Hulu is leaving some serious money on the table.

While its parent companies NBC Universal, News Corp. and Disney wrestle with the possibility of imposing a subscription fee on Hulu to offset what they perceive as lost ad revenue from TV, they might be better off simply dialing up the number of ads that run on the site, according to comScore.

The Web researcher released new research today at the Advertising Research Foundation's annual convention and expo in New York which found that people who watch TV shows on the Web are far more tolerant of ads than perhaps once thought, and would actually stand for more clutter.

via adweek.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

When Do Twitter Users Sleep? [APPS]

A website called SleepingTime.org analyzes any Twitter user’s tweets to figure out when he or she is most likely to be sleeping.

All you have to do is plug a username into SleepingTime.org’s main page. It determines the user’s timezone from his or her location and looks at the times of day he or she is least likely to send out tweets. If there’s consistently a big block of dead air, it figures that must be when that user sleeps. It even estimates how much sleep he or she is getting.

via mashable.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

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Action Streams: A New Idea for Social Networks

A loose body of innovators from some of the biggest social networking companies online have begun discussing an addition to the Activity Streams standard format called an Action Stream.

That could blow the world of social networking wide open, allowing users to try out other competing social networks without losing their ability to interact with friends on Facebook, for example.

via readwriteweb.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

China Behind Yesterday's YouTube, Facebook, Twitter Outage | Technomix | Fast Company

While the World is pondering the complex final moves in the cultural conflict between Google and China's censors, the story has has taken a completely bizarre twist: For some reason, China's censorship firewall went briefly world-wide.

This seems to be an event that you'd dismiss as part of the twisty background plot in a James Bond movie, but it did happen: During the week, sysadmins around the World noticed that traffic that should have been happily flowing to sites such as YouTube, Twitter, and Facebook was instead being diverted to servers inside China

via fastcompany.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Yahoo adds Facebook status updates to Mail

Yahoo continues to inject social networking into its services.

Starting later on Monday, Yahoo Mail users will be able to update their Facebook status from their Yahoo Mail in-box. Facebook users will be able to log into their accounts right from the Yahoo Mail home page and will also be able to click through to the Facebook profiles of friends when they receive e-mail from friends who have linked their two accounts.

via news.cnet.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Google AdWords Search Funnels Launched: See All The Keywords That Led To Conversions

Google launched a new AdWords reporting feature named AdWords Search Funnels. AdWords Search Funnel shows you all the keywords that assisted in conversion made through Google AdWords, rather than just the last one before a buy or conversion action. This feature is being rolled out over the next few weeks, so keep an eye out for it.

Until now, Google would only show you the last keywords that led to a conversion. In many cases, searchers will go through a searching process that includes research that might not lead to an immediate sale but may assist in a sale after a few more searches.

via searchengineland.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

How To Boost Search Engine Rankings Using Twitter

As Twitter results become increasingly commonplace on search engine result pages, there’s no time like the present for in-house marketers to help spice up unpaid search efforts with some Twitter action. As brand names are quickly claimed, the marketer who hesitates may be lost.

There are lots of wonderful branding and customer communication benefits to Twitter that make it a worthwhile addition to any marketer’s efforts, but here the focus is on the greatest benefit Twitter can bring to unpaid search efforts — to capture more real estate on the search engine results page. Increasingly, Twitter results are popping up in several forms on Google and Yahoo, making it essential for marketers to start tweeting to claim this valuable top of the page space.

via searchengineland.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

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Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Google Launches the Google Apps Marketplace

Today at the Google’s Campfire One event at the company’s headquarters in Mountain View the Internet search giant is launching its new app store for business, known as the Google Apps Marketplace.

Last week, we broke the story that Google Apps Marketplace would launch today, reporting that it would be an app store integrated within Google Apps that would allow third-party developers to sell software directly to Google’s () business consumers.

Now, with developers gathered at the Googleplex, we’re about to learn how Google Apps Marketplace works and, more importantly, which apps are going to be available at launch.

via mashable.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Microsoft Bing Maps to feature content from geolocation app Foursquare | The Toybox | ZDNet.com

Microsoft has some new ammunition in its battle against rival Google: geolocation service Foursquare.

The Redmond, Wash.-based company’s Bing Maps tool will soon feature tips and comments from the burgeoning mobile service, which has taken off in popularity among smartphone-enabled urban users on the East Coast for its addictive mix of information and competition.

via blogs.zdnet.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Google Now Offering “Remarketing” To All AdWords Advertisers

Last March Google initiated a trial of what it calls “remarketing” for display and text ads throughout its content network. Today it’s opening up the option for all AdWords advertisers. To be clear this is not “search retargeting” and doesn’t involve any Google.com query data.

The benefit of this is being able to reach consumers, throughout the Google content network (including on YouTube), who came to an advertiser’s website but didn’t transact. Pages can be tagged and cookies are used to identify that visitor or a category of people, who then later see an ad or offer directed specifically at their interests.

via searchengineland.com

Need assistance with your Google or online marketing campaign? Interested in trying remarketing? Contact Vancouver internet marketing consultant Brent Purves http://www.BrentPurves.com of Stir Communications Group http://www.StirGroup.com today

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

The State Of Search Engine Marketing 2010

It’s probably no surprise to anyone working as a search marketer, but the industry is chugging along at double-digit growth rates, even as budgets for other forms of marketing and advertising continue to be slashed. According to SEMPO’s sixth annual State of Search Engine Marketing Report, the North American search engine marketing industry will grow 14% this year from $14.6 billion in 2009 to $16.6 billion by the end of 2010.

via searchengineland.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Google VP Bradley Horowitz Talks Buzz’s Future, Gmail Innovation,

During his talk, Horowitz spoke at length about Google’s new Apps Marketplace, which allows businesses using Google Apps to easily sign up for a variety of third party services like TripIt and Aviary, directly linking them to their Google accounts. He then sat down for a fireside chat with Dave McClure, who asked him about a variety of issues pertaining to Buzz, Gmail, and other topics.

via techcrunch.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

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Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

The Day EveryBlock Came to Town

A fight just broke out down the street from my house. Yesterday, a dog in my neighborhood had one of its legs amputated. That's the kind of news I like to know and so I'm very excited that MSNBC's hyper-local news aggregator EveryBlock has expanded this week to include services in Portland, Oregon.

EveryBlock is one of scores of competing services that serve up public records, social media content and local announcements on a neighborhood-by-neighborhood, or in this case block-by-block, basis.

via readwriteweb.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Facebook May Share User Data With External Sites Automatically

Imagine visiting a website and finding that it already knows who you are, where you live, how old you are and who your Facebook friends are, without your ever having given it permission to access that information. If you're logged in to Facebook and visit some as yet unnamed "pre-approved" sites around the web, those sites may soon have default access to data about your Facebook account and friends, the company announced today.

via readwriteweb.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

More Google TV Details Emerge

It’s still too early to comment on the new Google TV offering that the big G is prepping in partnership with Intel and Sony, but we’re finally finding out more details about how the system might work.

VideoNuze has done some digging and it looks like, for now, the Android ()- (in part) based set-top box isn’t meant to be a replacement for existing set-top boxes, but as an additional device designed to sit beside your DVR or cable box.

via mashable.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Google Sitelinks Search Ad Format, Loved and Hated by Brands - Adwords Marketing

NEW YORK (AdAge.com) -- The most significant change to Google's search ads in years could be the most controversial to the nation's biggest brands.

Ad Sitelinks allows advertisers as many as five links in three lines of text.

Last fall Google rolled out the change to AdWords, called Ad Sitelinks, that allows search advertisers buying their own brand names to add additional links to a traditional search ad.

A typical search ad contains one link, or sometimes two -- one to the advertiser's home page and sometimes one geographic link. Ad Sitelinks allows advertisers as many as five links in three lines of text.

via adage.com

Need help implementing Google Ad Sitelinks to your online marketing strategy? Contact Brent Purves http://www.BrentPurves.com , an internet marketing consultant at Stir Communications Group in Vancouver Canada today for a free consulation. http://www.StirGroup.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves