Attention Vancouver iPhone Developers
No, this isn’t an April Fool’s joke, it’s true that HootSuite CEO Ryan Holmes will share knowledge with mobile developers and aspiring entrepreneurs in Vancouver when he speaks at the iPhone and Social Media meetup on April 1 at the Guinness Tower in Vancouver.
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
Google has announced a new lab-type area called Google Ad Innovations, which is where it’ll “show you some of our latest ideas around advertising technologies and get your feedback.” Think of it as Google Labs for Ads.
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
“What’s next in social media?” It’s among the most popular questions out there. But while most folks currently answer with “location-based services” (i.e. Foursquare (
), Gowalla (
).
The fight between these two Internet giants to become your default social profile has been brewing for a long time, and the prize is an enormous potential revenue stream. Let’s take a closer look.
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
Two months after entering beta, YouTube's video page redesign is ready for its close up. Google's video-sharing site first unveiled the makeover in late January, and today the streamlined interface goes live to all users.
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
SAN JOSE, Calif., Mar 31, 2010 (BUSINESS WIRE) -- Adobe Systems Incorporated /quotes/comstock/15*!adbe/quotes/nls/adbe (ADBE 35.45, +0.08, +0.23%) today announced the opening of the first of three new datacenters for Adobe(R) Business Catalyst(R) service, its platform of hosted services for professional Web designers delivering powerful online businesses without having to do back-end coding. The North American datacenter is now accepting new customers, with datacenters in Europe and Asia Pacific expected to open within the next two months. Representing a substantial investment in the newly acquired Business Catalyst platform, these datacenters better equip the company to meet the increasing demands from Web designers looking for cost-effective solutions to build online business and commerce sites for small business clients.
"Our new datacenters integrate Business Catalyst as a key component of Adobe's hosted services strategy in the months and years to come," said Bardia Housman, director of Business Catalyst product management at Adobe. "This significant investment from Adobe is an exciting step forward for us."
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
Article Highlights:
- A solid strategy is about page dominance and ensuring there are glowing reviews and positive brand content on the web
- To help out more real estate on a page, link to sites with good listings on page two or three of a SERP
- A critical part of managing your brand's reputation is monitoring for publicity online
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
“The gist of the beta is if you’re running a PPC ad in Google, and you’re in the top position, you can click on a plus sign next to a call to action (the name you give your contact form) and Google will drop down your contact form to be submitted right there in the Google search results.”
Here is an image from that article to show the lead collection:
It’s important to note that, as with all things in beta, this has the potential for change, as I believe Google does do some testing from time to time.
And since this new feature is currently in beta, limited to businesses appearing in position #1 of PPC results, and on select keywords, it may not be available to you yet. If you’re interested, the best person to contact is your friendly Google rep.
Your own lead-generation form right in the ppc ad space on Google's site. Can save on landing page design costs. Great idea. Need help setting up Google's lead capture extension in your pay per click campaign? Contact online marketing consultant Brent Purves http://www.BrentPurves.com of Stir Communications Group http://www.StirGroup.com today at 604 847 3447 ext 104
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
Nestlé is enduring a hard lesson in social media marketing this week thanks to Greenpeace.
The company has been embroiled in a debate over its use of palm oil, among other things. The issue arose again this week when Greenpeace produced a graphic commercial spoof that went viral. Greenpeace claims Nestlé is sourcing palm oil from an Indonesian company guilty of deforestation practices that are endangering orangutan. The video showed a man opening a Kit Kat wrapper but instead of biting into the chocolate bar he sinks his teeth into the finger of an orangutan that bleeds down the man's chin.
The PR headache moved to Facebook when Nestlé, in a fit of intellectual property protectionism, informed its 90,000 Facebook fans last night that: "We welcome your comments, but please don't post using an altered version of any of our logos as your profile pic–they will be deleted." Some users have begun using the company logo, which features a nest of birds, to depict environmental damage.
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
FITC (once called Flash in the Can) is painting a bleak future for agencies that don't stay up-to-date with online trends in a new online video, The Last Advertising Agency On Earth.
The organization, which holds conferences worldwide on online technology, tapped Toronto agency Saatchi & Saatchi to create a campaign that would make FITC events appeal to agency executives, who traditionally have not shown up in great numbers.
Only 4% of their conference attendees last year were from agencies, said Brett Channer, chairman and executive creative director at Saatchi. Those few agency staffers who do attend are "all people chipping away at the multinational [agencies], the boutique places, the digital companies that actually produce work."
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
The AP reports that at least three journalists and one analyst working in China, all of them foreign, were greeted with a brusque "We've detected an issue with your account" when trying to log in to their Yahoo email accounts. The puzzled users were told to contact Yahoo, and Yahoo technicians informed one that his account had indeed been hacked before restoring access.
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
Yale had made the decision to move from its own Horde email system to Google Apps for Education (a suite which includes Gmail, Google Calendar, and Google Docs), but when presenting the plan to its administrators and faculty members, the Information Technology Services department immediately encountered resistance, reports the Yale Daily News.
Said computer science professor Michael Fischer:
Concerns about the switch to Gmail fell into three main categories: problems with “cloud computing” (the transfer of information between virtual servers on the Internet), technological risks and downsides, and ideological issues.
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
Today, Microsoft's "decision engine," Bing, will be updated with more detailed information on car models, sports comparisons, and a slight redesign. What does this mean? Specific data and answers to questions, Microsoft says.Some of the changes will roll out slowly, at first appearing to only 5 percent of users, but the car "DTP"—or domain task page will be served to all users. It's all part of Bing's strategy of not simply delivering text link results for search, but deep information on the searched-for term.
For example, searching on Hyndai Elantra will result in a page showing the sticker and invoice prices, fuel economy, trims, and competitors. Tab options above the results will offer images, video, and all web results as options in addition to the page showing these specs. Other types of results, such as performers will have as their top result a "card" showing an image, the official site, and appearance dates."We have a vision for Bing to serve as a vital assistant to your online decision-making,"
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
Some of the hottest new companies in local advertising aren’t using technology that is all that new. Groupon, for example, attracted $30 million in funding based on a simple once-a-day email that is powered by a direct sales force.
But that doesn’t mean that innovation isn’t happening. Companies like Paper G are using technology to streamline or enhance the local advertising experience. And a new entrant into the space, Lasso, is looking to leverage social media and the real-time web to push local advertising to keep pace with the digital age.
“We kind of focused on what comes after the group purchasing hype,” Lasso CEO Chris Treadaway says. “We’re not sure it fits a lot of local businesses. Those who have a different margin structure – it is a lot more painful giving up 75%.”
Lasso is a platform positioned to enable local media companies to reach small and medium-sized businesses with attractive new offerings: integration with social networks like Facebook and Twitter, and distribution through customizable widgets throughout a media company’s website.
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
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Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
Imagine every positive and ugly opinion about you— from your mother to that awkward co-worker you rejected at the company Christmas party— centrally located on one online profile. Sound scary? It is.
Today, Unvarnished
makes its beta debut. It’s essentially Yelp for LinkedIn: any user can create an online profile for a professional and submit anonymous reviews. You can claim your profile, but unlike LinkedIn
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
Twitter has just rolled out a new homepage that’s a marked improvement over the current offering, and does a much better job at capturing what the service is all about. The new site features a ‘See who’s here’ section that introduces new Twitter users to some of the celebrities and brands they can find on the service. It also includes a new, constantly updated section for Top Tweets, which are algorithmically selected interesting tweets (Top Tweets also has its own Twitter account here
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
Saginaw, Mich. - Those comments you posted on Twitter, venting about General Motors products, aren't going unnoticed.GM has a new team of customer-service agents scouring social media websites such as Twitter and Facebook, looking to reach out to people who've complained about problems with their GM vehicles and offering to help them.
"You're kind of like a detective having to go through and see what's going on," said Sheri Haefele, one of GM's social media agents.
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
AdWords for mobile gives you easy access to your key alerts and statistics, enabling you to make quick changes even when you’re out and about.AdWords for mobile works best when you customize your experience. Before using the mobile website, you should log in from your desktop computer and choose the parts of your account that you want to monitor closely. Set up custom alerts for key account events (like when your campaign reaches 90% of your daily budget, or when your traffic drops substantially compared to the previous week), and saved filters to flag your most important keywords and campaigns. You’ll then see these filters and alerts on your AdWords for mobile home screen.
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
Fun wine bottle packaging / branding: features swirls of ticker tape stock values, priced on the day that the grapes were picked to make each wine. Targeted to Brokers, Corporate Finance professionals. "“Even before the formal September 10 launch of its wines, Laughing Stock Vineyards has become an instant cult winery, with most of its initial 800 cases already pre-sold. " Developed by http://BrandEver.com in Vancouver Canada. But how does it taste?
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
It seems almost daily that we run across yet another friend who asks "So wait, what exactly is Twitter? What does it do? Why do I care?" Every time we get these questions, we have to pause, take a deep breath, and figure out why it is, exactly that this particular person would care.
It looks like Twitter itself has started to tackle this issue too, with its Clever Twitter Accounts blog on Posterous.
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
Some of the cost benefits of living in a city are obvious--walkability, easy access to public transportation--but the high price of housing and other amenities often overshadow any benefits. But GOOD points us to a tool from creative think tank CNT showing that it's actually more expensive to live in many suburbs and exurbs once transportation costs are taken into account.
CNT's tool analyzes 337 metro areas covering 161,000 neighborhoods and 80% of the U.S. population. The overwhelming result: It's cheaper or just as cheap to live in cities when transportation is factored in.
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
Location-based social networking just got itself a tidy little mash-up. Checkin Mania uses Gowalla, Foursquare, Brightkite, and Yelp and displays all the places that the networks' users have been checkin' out. There are diddy little icons to mark the maps, and you can click on the users' names as well as the places to find out what they think.
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
Last year, those Evian roller babies skated their way into the pages of the Guinness World Records as the most-viewed online advertisement in history, with what the company now claims is more than 100 million views.But one achievement it did not pull off? A boost in U.S. sales. Evian lost market share as sales dropped 28 percent in each of the first two quarters, although it reduced those declines to 26 percent in the third quarter and 19 percent in the fourth, according to Beverage Digest.
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
After Google Buzz launched to a lot of hype and controversy in early February, it looked like it could become a big hit for Google - especially after the company fixed some of the early privacy flaws that plagued Buzz in its early days. These days, however, a lot of us on the RWW team have noticed that the number of interactions on Buzz seems to have declined rapidly. While a lot of people are still sharing their blog posts, Flickr and Twitter items on Buzz, the number of comments and likes on most posts is pretty low.
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
Hulu is leaving some serious money on the table.While its parent companies NBC Universal, News Corp. and Disney wrestle with the possibility of imposing a subscription fee on Hulu to offset what they perceive as lost ad revenue from TV, they might be better off simply dialing up the number of ads that run on the site, according to comScore.
The Web researcher released new research today at the Advertising Research Foundation's annual convention and expo in New York which found that people who watch TV shows on the Web are far more tolerant of ads than perhaps once thought, and would actually stand for more clutter.
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
A website called SleepingTime.org analyzes any Twitter user’s tweets to figure out when he or she is most likely to be sleeping.
All you have to do is plug a username into SleepingTime.org’s main page. It determines the user’s timezone from his or her location and looks at the times of day he or she is least likely to send out tweets. If there’s consistently a big block of dead air, it figures that must be when that user sleeps. It even estimates how much sleep he or she is getting.
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
Internet Marketing Consultant, Vancouver BC
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A loose body of innovators from some of the biggest social networking companies online have begun discussing an addition to the Activity Streams standard format called an Action Stream.
That could blow the world of social networking wide open, allowing users to try out other competing social networks without losing their ability to interact with friends on Facebook, for example.
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
While the World is pondering the complex final moves in the cultural conflict between Google and China's censors, the story has has taken a completely bizarre twist: For some reason, China's censorship firewall went briefly world-wide.
This seems to be an event that you'd dismiss as part of the twisty background plot in a James Bond movie, but it did happen: During the week, sysadmins around the World noticed that traffic that should have been happily flowing to sites such as YouTube, Twitter, and Facebook was instead being diverted to servers inside China
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
Yahoo continues to inject social networking into its services.
Starting later on Monday, Yahoo Mail users will be able to update their Facebook status from their Yahoo Mail in-box. Facebook users will be able to log into their accounts right from the Yahoo Mail home page and will also be able to click through to the Facebook profiles of friends when they receive e-mail from friends who have linked their two accounts.
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
Google launched a new AdWords reporting feature named AdWords Search Funnels. AdWords Search Funnel shows you all the keywords that assisted in conversion made through Google AdWords, rather than just the last one before a buy or conversion action. This feature is being rolled out over the next few weeks, so keep an eye out for it.
Until now, Google would only show you the last keywords that led to a conversion. In many cases, searchers will go through a searching process that includes research that might not lead to an immediate sale but may assist in a sale after a few more searches.
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
As Twitter results become increasingly commonplace on search engine result pages, there’s no time like the present for in-house marketers to help spice up unpaid search efforts with some Twitter action. As brand names are quickly claimed, the marketer who hesitates may be lost.
There are lots of wonderful branding and customer communication benefits to Twitter that make it a worthwhile addition to any marketer’s efforts, but here the focus is on the greatest benefit Twitter can bring to unpaid search efforts — to capture more real estate on the search engine results page. Increasingly, Twitter results are popping up in several forms on Google and Yahoo, making it essential for marketers to start tweeting to claim this valuable top of the page space.
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
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Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
Today at the Google’s Campfire One event at the company’s headquarters in Mountain View the Internet search giant is launching its new app store for business, known as the Google Apps Marketplace.
Last week, we broke the story that Google Apps Marketplace would launch today, reporting that it would be an app store integrated within Google Apps that would allow third-party developers to sell software directly to Google’s (
Now, with developers gathered at the Googleplex, we’re about to learn how Google Apps Marketplace works and, more importantly, which apps are going to be available at launch.
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
Microsoft has some new ammunition in its battle against rival Google: geolocation service Foursquare.
The Redmond, Wash.-based company’s Bing Maps tool will soon feature tips and comments from the burgeoning mobile service, which has taken off in popularity among smartphone-enabled urban users on the East Coast for its addictive mix of information and competition.
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
Last March Google initiated a trial of what it calls “remarketing” for display and text ads throughout its content network. Today it’s opening up the option for all AdWords advertisers. To be clear this is not “search retargeting” and doesn’t involve any Google.com query data.
The benefit of this is being able to reach consumers, throughout the Google content network (including on YouTube), who came to an advertiser’s website but didn’t transact. Pages can be tagged and cookies are used to identify that visitor or a category of people, who then later see an ad or offer directed specifically at their interests.
Need assistance with your Google or online marketing campaign? Interested in trying remarketing? Contact Vancouver internet marketing consultant Brent Purves http://www.BrentPurves.com of Stir Communications Group http://www.StirGroup.com today
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
It’s probably no surprise to anyone working as a search marketer, but the industry is chugging along at double-digit growth rates, even as budgets for other forms of marketing and advertising continue to be slashed. According to SEMPO’s sixth annual State of Search Engine Marketing Report, the North American search engine marketing industry will grow 14% this year from $14.6 billion in 2009 to $16.6 billion by the end of 2010.
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
During his talk, Horowitz spoke at length about Google’s new Apps Marketplace, which allows businesses using Google Apps to easily sign up for a variety of third party services like TripIt and Aviary, directly linking them to their Google accounts. He then sat down for a fireside chat with Dave McClure, who asked him about a variety of issues pertaining to Buzz, Gmail, and other topics.
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
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March 25, 2010 posts in pdf format on slideshare
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
A fight just broke out down the street from my house. Yesterday, a dog in my neighborhood had one of its legs amputated. That's the kind of news I like to know and so I'm very excited that MSNBC's hyper-local news aggregator EveryBlock has expanded this week to include services in Portland, Oregon.
EveryBlock is one of scores of competing services that serve up public records, social media content and local announcements on a neighborhood-by-neighborhood, or in this case block-by-block, basis.
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
Imagine visiting a website and finding that it already knows who you are, where you live, how old you are and who your Facebook friends are, without your ever having given it permission to access that information. If you're logged in to Facebook and visit some as yet unnamed "pre-approved" sites around the web, those sites may soon have default access to data about your Facebook account and friends, the company announced today.
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
It’s still too early to comment on the new Google TV offering that the big G is prepping in partnership with Intel and Sony, but we’re finally finding out more details about how the system might work.
VideoNuze has done some digging and it looks like, for now, the Android ()- (in part) based set-top box isn’t meant to be a replacement for existing set-top boxes, but as an additional device designed to sit beside your DVR or cable box.
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
NEW YORK (AdAge.com) -- The most significant change to Google's search ads in years could be the most controversial to the nation's biggest brands.
Ad Sitelinks allows advertisers as many as five links in three lines of text. Last fall Google rolled out the change to AdWords, called Ad Sitelinks, that allows search advertisers buying their own brand names to add additional links to a traditional search ad.
A typical search ad contains one link, or sometimes two -- one to the advertiser's home page and sometimes one geographic link. Ad Sitelinks allows advertisers as many as five links in three lines of text.
Need help implementing Google Ad Sitelinks to your online marketing strategy? Contact Brent Purves http://www.BrentPurves.com , an internet marketing consultant at Stir Communications Group in Vancouver Canada today for a free consulation. http://www.StirGroup.com
Posted via web from Vancouver Internet Marketing Consultant - Brent Purves
