Baidu Challenged bo Goso For China Search Dominance -- China Internet -- Chinese Search Engine Marketing

Google's censorship battle and partial retreat from China have reduced competition for Baidu, the country's leading search engine, but it still faces some challengers on its path to market supremacy.

One of them could end up being Goso.cn. The new search engine is a joint effort by the People's Daily and people.com.cn and is part of the latter's stated efforts to become a multilingual and multimedia global brand.

via informationweek.com

Posted via email from Vancouver Internet Marketing Social Media Marketing Consultant Canada

Offerpop launches community marketing apps for Twitter and Facebook

Offerpop, a software development company for social media applications, has launched a new marketing app that lets retailers and brands bolster their Twitter and Facebook profiles for maximum impact. Only the Twitter application is currently available to the public, but the company is accepting beta testers for its Facebook version.

via social.venturebeat.com

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Facebook Isn't Moving into Search, for Now - FBSERP's

AllFacebook said the statement and the search results were indicative of Facebook moving forward on a plan to build a semantic search engine, where "likes" would replace inbound links as a measure of a particular Web page's ranking. The blog concluded that SEO operative would soon begin using "like baiting," as opposed to link baiting, to attract traffic.

via pcmag.com

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Is Facebook's Social Search Engine a Google Killer? (Facebook Marketing)

When Facebook launched its Open Graph protocol in April, blanketing the Web with "like" and "recommend" buttons, it seemed obvious that one of the company's goals was to use the resulting behavioral data to power a social search engine—one based on likes instead of links.That process is now well under way, as a report at AllFacebook notes. The company has confirmed that all Web pages that use the network's open graph plug-ins show up in the social network's search results in the same way traditional Facebook pages do, as described by Chief Executive Mark Zuckerberg in his keynote at the F8 conference.

via businessweek.com

Sites like YellowPages.com, Yelp.com and others that are showing up in Facebook's search results may become part of the new social media optimization default toolset. Is your business listed in the key social media networks to help you rank in Facebook's search results (fbserps)?

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Stir Communications Group Inc Listing and Marketing Reviews on Yelp

Vancouver, BC

(604) 847-3447

www.StirSolutions.com

via yelp.ca

Interested in reviewing Stir Communications Group Vancouver on Yelp? Here's your chance to submit the first review of http://www.StirSolutions new website and services

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Geomarketing: Ten Foursquare marketing campaigns

Geolocation-based social network Foursquare just might be the internet's 'next big thing'. While it isn't anywhere close to the size of Twitter or Facebook, the young company last month passed the million user mark.

That's a memorable milestone for any consumer internet startup, but the company's progress is perhaps better measured by the number of marketing deals it has inked with bigger companies. Here are 10 of those deals.

via econsultancy.com

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The Truth About Twitter’s Promoted Tweets

Having said that, the problem all along has been how to take all of this growth and turn Twitter into a service that generates revenue. It has always been free to use, but like any company, Twitter’s objective is to make money. Enter “Promoted Tweets”, Twitter’s new advertising program. It’s very similar to Google Adwords. Advertisers bid on keywords and when a search is done on Twitter, triggering one of those keywords, an ad will be shown at the top of the results page – at least in phase one of the rollout. Only one promoted Tweet will be shown on the search results page.

via sitepronews.com

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Bing Dives Into Entertainment With New Search Vertical - Music, Movies, TV and Games

Microsoft’s search engine just got a whole lot more media-focused with the launch of Bing Entertainment, a new vertical centering on music, movies, TV and games. The goal behind the new destination at bing.com/entertainment is to make it easier to find what movie to watch, what music to listen to, what casual games to play: “spend less time searching for entertainment and more time doing the stuff you love.”

via mashable.com

Posted via web from Vancouver Internet Marketing Social Media Marketing Consultant Canada

Foursquare’s Yelp problem

Well, Yelp (CrunchBase info on Yelp) has now copied the checkin gesture that Foursquare (Crunchbase info on Foursquare) introduced to us all and also they added badges of their own. I already am the baron of my favorite Mexican restaurant in Half Moon Bay.

This copying behavior demonstrates to me that Yelp is definitely jealous of the attention Foursquare is getting and isn’t able to innovate on its own.

This seems to be a problem for Foursquare. But is it really?

Yes.

Here’s why.

via scobleizer.com

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FourWhere = Gowalla + Foursquare + Yelp (by Sysomos)

FourWhere helps you to find comments, tips for venues left by Foursquare, Gowalla and Yelp users. FourWhere automatically retrieves and aggregates user comments and visualizes them on the map. To use FourWhere, provide your location, and then click on the map to see venues (locations) or tips (comments written about a particular place).

FourWhere is public service so there's no need to register or sign in. All you need is your web browser. Go ahead, start discovering the world around you.

FourWhere is built by Sysomos using the public data from Foursquare, Gowalla, Yelp and the Google Maps API.

via fourwhere.com

Got your basic all in one geo location gizmo we've all longed for. Foursquare, Yelp & Gowalla

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How to Globalize Your Social Strategy: 4 Ways B2B Companies Can Translate Tweets

Twitter is a global platform with more than 60% of users outside the United States and one way B2B companies can grow their business is to monitor and engage with customers and prospects in other languages. In some instances that means reading and writing tweets in languages that you do not understand. There are a variety of tools that embed translation into their interface, and here are some of the most popular.

via socialmediab2b.com

Review of Tweet Translation services available in Tweetdeck, Hootsuite, Twaitter, Tweetmeme.

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Financial institutions banking on social media to engage consumers

As the need for financial knowledge and empowerment grows, so has the trend for financial institutions and companies to engage with consumers through social media.

Atlanta-based credit reporting agency Equifax has launched a personal finance blog that will feature weekly insights and practical information from consumer finance experts, the company announced this week. In February, SunTrust, also based in Atlanta, debuted its LiveSolid.com Web site. The site has attracted more than 210,000 unique visitors since its launch. And personal finance expert Patricia Stallworth of Johns Creek, president of PS Worth, runs the popular site, MindingYourMoney.com.

via blogs.ajc.com

Can you think of any social media applications or uses of Twitter or Facebook or other social media your bank could offer you that you'd actually find helpful? Do you really want to follow your bank on twitter just because they hold your mortgage? Perhaps you'd follow them if they offered you a discount on your monthly fees? Is there a social media app out there that can make my bank branch be open during ALL regular business hours 6 days a week? ;)

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New York Burger Joint Goes Social, Mobile - Restaurant Social Media Marketing & Crowdsourcing

Computerworld — An organic burger restaurant in midtown Manhattan is using social networking for menu development, marketing, entertainment and even social change. Its delicious plans suggest ways that businesses of all kinds can transform themselves by "crowdsourcing" not only marketing, but product development as well.

via cio.com

Ever been to a Twitter, Facebook, Foursquare & iPad integrated burger restaurant? Check out http://www.4food.com . Join their crowdsourcing network to suggest menu items.

Looking for a social media marketing company to help with your restaurant social media marketing? Contact Brent Purves at http://www.StirSolutions.com at brent[at]stirgroup.com today for a free restaurant social media consultation.

Posted via web from Vancouver Internet Marketing Social Media Marketing Consultant Canada

Top Five Social Media Marketing Mistakes: Not Listening, Delegating, Slow Reply, Faking, Ignoring

Social media initiatives have become standard components of companies' marketing and communications strategies. Large or small—from the local bakery to General Motors (GM)—businesses see the value of engaging in online conversations already taking place about their brands. While social media best practices have emerged, brands still struggle with how best to engage with their consumers. Here are five common mistakes:

via businessweek.com

Top Social Media Marketing Mistakes:

1. Not listening to & monitoring the social media landscape
2. delegating social media tasks to junior or intern staff
3. Replying too slowly by trying to craft perfect "corporate" responses
4. Faking it - astroturfing, false engagement
5. Having an end date or ignoring social media efforts

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Facebook: Social Media Marketing Company Vancouver (Recent Posts June 2010)

StirSolutions Web Design Internet Social Media Marketing Company Vancouver Can Twitter handle being the hub of social media? http://ow.ly/1Zwym - How do frequent Twitter ">http://ow.ly/1Zwym - How do frequent Twitter "over capacity" messages affect you?

June 16 at 4:31pm

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stirsolutions: Fifty Mobile Travel Apps You Should Know – The Luckie Fifty 2010 http://ow.ly/1W0Kw

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stirsolutions: Starbucks Used Social Media to Get One Million to Stores in One Day http://ow.ly/1W0Cn

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StirSolutions Web Design Internet Social Media Marketing Company Vancouver Fifty Mobile Travel Apps You Should Know – The Luckie Fifty 2010 http://ow.ly/1W0Jx

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StirSolutions Web Design Internet Social Media Marketing Company Vancouver Winning Facebook Tactics for Today's Search Marketer http://ow.ly/1VI6h

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stirsolutions: Turbocharging Your Google Adwords Campaigns http://amplify.com/u/6o3s

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stirsolutions: Social Media Launch Pad - Using Social Media to beta launch and test products, services and ideas http://ow.ly/...

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StirSolutions Web Design Internet Social Media Marketing Company Vancouver Social Media Launch Pad - Using Social Media to beta launch and test products, services and ideas http://ow.ly/1TDMX

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Looking for a leading Vancouver social media marketing company or full service Twitter or Facebook marketing agency? Contact Brent Purves at http://www.BrentPurves.com ( brent[at]stirgroup.com or via Stir Solutions today at http://www.stirsolutions.com for a free 30 minute consultation

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Facebook envy? Amazon.com patents social networking system

Is Amazon.com trying to be the new Facebook? You might think so after reading the e-commerce giant's new patent for a "social networking system."

The U.S. patent, granted June 15, "provides a mechanism for a user to selectively establish contact relationships or connections with other users" and "automatically notify users of personal information updates made by their respective contacts."

via techflash.com

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Inside Gatorade’s Social Media Command Center - Social Media Marketing

In the realm of marketing, Gatorade is probably best known for splashy commercials featuring some of the world’s most famous athletes. However, a new effort behind the scenes of the PepsiCo-owned sports drink maker is putting social media quite literally at the center of the way Gatorade approaches marketing.

The company recently created the Gatorade Mission Control Center inside of its Chicago headquarters, a room that sits in the middle of the marketing department and could best be thought of as a war room for monitoring the brand in real-time across social media.

via mashable.com

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Marketers advised to use social media but get back to basics - Social Media Marketing Consultant

Consumers don't want to have a friendship with their toothpaste.

That was the message this week for marketers from Jonathan Salem Baskin of Advertising Age, who said the social media push by companies is getting away from the basics of advertising: making money for the client.

``As an industry, we've allowed this nonsense to get out of hand,'' Baskin, a marketing consultant and columnist for Advertising Age, told about 70 attendees at the global Worldwide Partners advertising conference in Miami Beach. ``Ultimately, we're about selling stuff, and I think that's what we have to get back to.''

via miamiherald.com

Are you investing in social media without seeing sales? Need help making cost-effective use of your social media marketing efforts? Contact brent [at] stirsolutions.com in Vancouver Canada today for a free social media marketing consultation

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Manage Your Brand’s Social Media Presence with One App - Social Media Marketing Management Tool

Name: Awareness, Inc.

Quick Pitch: The Awareness Social Marketing Hub helps marketers publish, manage, measure and engage with their marketing across key social media channels.

Genius Idea: We’re living in the age of the social brand. Brands have accounts on sites like Foursquare (), Twitter, Facebook, YouTube (), and probably even have their own blogs. While each account may be manageable on its own, together they present even the best communications professionals with the daunting duty of updating, maintaining, participating with and tracking each of them.

via mashable.com

Enterprise level social media marketing solution for $2000/month or $24,000 a year

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Now Live, Twitter's New Ads: Are You Brave Enough for This?

Short-form social network Twitter has taken a bold new step in exploring its potential business model. The company appears to have begun promoting keywords in its "trending topics" list for sponsors.

When users click on a promoted trending topic, they are brought to a search results page, where the page is topped by a promoted Tweet. They aren't sent to an ad landing page, but to a live and uncensored conversation. That's what we're seeing with the new movie Toy Story 3 today at least. It's a logical and interesting way for the company to make money. It's also unlike almost any other advertising in history.

via readwriteweb.com

Interesting point that the level of Twitter chatter about a movie *could* do a better job predicting the success of a films box office performance than present methods of predicting financial success. You agree? Would you buy an ad that would encourage open ended conversation about your company on Twitter?

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves