Big Potential for In-Store Mobile Marketing

Sophisticated apps can make the store experience better than ever

Mobile shopping from in-store is just beginning to achieve its promise. Most shoppers are not yet accustomed to turning on and logging in to a retailer’s mobile app when they enter one of its stores.

Likewise, retailers are just starting to launch mobile commerce offerings, let alone offer capabilities targeted to in-store shoppers.

via emarketer.com

Posted via email from Vancouver Internet Marketing Social Media Marketing Consultant Canada

Credit Card Scanner Square Comes to iPhone - (not avail in CDN iTunes Store yet)

Square is a mobile credit card transaction application founded by Jack Dorsey of Twitter fame. The app became available for the iPad about one month ago, and now it’s also available for the iPhone, iPod Touch and Android devices.

via mashable.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Mobile Video Becomes a New Marketing Tool for NHL Team - Mobile Video Marketing w/ Thwapr

The NHL team the Phoenix Coyotes is teaming up with mobile video-sharing platform Thwapr to bring fans mobile video updates from Coyotes home games for the remainder of the 2010 season.

As we’ve discussed before, what makes Thwapr so cool is that users can send and receive mobile video via text message in a platform-agnostic way.

via mashable.com

Need help finding the right mobile marketing tools or strategy for your marketing campaign? Contact Internet marketing consultant Brent Purves at http://BrentPurves.com or http://www.StirGroup.com at brent [at] stirgroup.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Apple Reveals iPhone Software with In-Built Advertising - iads

The company's new mobile advertising platform, called iAds, is built into the operating system--application developers will be able to use it to sell ads and will get 60 percent of the revenue.

Mobile advertising is seen as a potential goldmine because, at least in theory, advertisements can be tailored to a person's precise location and activity.

The announcement will intensify competition between Apple and Google

via technologyreview.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves