More relevant traffic estimates now in the updated Keyword Tool - Inside AdWords - Free Google Keyword Search Tool

In late September, we launched a beta version of the updated Keyword Tool. This tool is a new, streamlined way for you to identify additional keywords and add them to your account. Previously, we offered two distinct tools to expand your keyword list. The Keyword Tool generated keywords based on the content of the URL, words or phrases you entered into the tool. The Search-based Keyword Tool gave you insight into keywords that you may have been missing out on by identifying actual Google searches that were relevant to your site’s landing pages. Now, with the updated Keyword Tool, you can search by words or phrases, websites, and even categories (where available) to receive the results of both the Keyword Tool and the Search-based Keyword Tool in one central location.

via adwords.blogspot.com

This is a great free tool for helping you find popular keyword search phrases. Don't just guess what you think people might be searching for related to your business or services, make sure you take the time to do detailed keyword research. Starting with this free Google keyword tool is a good first step.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Google Launches New AdWords Tools And Certification Program For Ad Agencies

New AdWords Certification program

Google is retiring its Google Advertising Professionals (GAP) program, originally launched in November 2004, and replacing it with a new Google AdWords Certification program for agencies managing AdWords accounts on behalf of advertisers.

via techcrunch.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

How To Create High-Converting Landing Pages

In this post I present some intermediate level landing page optimization tactics. I toss in a couple of real-world scenarios and we will work from some basic assumptions. This article is targeted for Google AdWords advertisers with direct marketing goals in mind, although the same principles apply to other search engines just as well.

Landing page optimization has two main goals:

• Increase conversions for clicks that get to the page
• Increase Quality Score (Google only) so that you can lower your CPC for the same clicks

via searchengineland.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Facebook vs. Google: The Billion Dollar Battle to Be Your Default Social Profile

“What’s next in social media?” It’s among the most popular questions out there. But while most folks currently answer with “location-based services” (i.e. Foursquare (), Gowalla ()) or “group purchasing” (i.e. Groupon, Twongo, Living Social), the real battle may be between Facebook () and Google ().

The fight between these two Internet giants to become your default social profile has been brewing for a long time, and the prize is an enormous potential revenue stream. Let’s take a closer look.

via mashable.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Facebook vs. Google: The Billion Dollar Battle to Be Your Default Social Profile

“What’s next in social media?” It’s among the most popular questions out there. But while most folks currently answer with “location-based services” (i.e. Foursquare (), Gowalla ()) or “group purchasing” (i.e. Groupon, Twongo, Living Social), the real battle may be between Facebook () and Google ().

The fight between these two Internet giants to become your default social profile has been brewing for a long time, and the prize is an enormous potential revenue stream. Let’s take a closer look.

via mashable.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

PPC Innovation: How will Google’s new lead capture extension affect your pay-per-click campaigns?

“The gist of the beta is if you’re running a PPC ad in Google, and you’re in the top position, you can click on a plus sign next to a call to action (the name you give your contact form) and Google will drop down your contact form to be submitted right there in the Google search results.”

Here is an image from that article to show the lead collection:

It’s important to note that, as with all things in beta, this has the potential for change, as I believe Google does do some testing from time to time.

And since this new feature is currently in beta, limited to businesses appearing in position #1 of PPC results, and on select keywords, it may not be available to you yet. If you’re interested, the best person to contact is your friendly Google rep.

via marketingexperiments.com

Your own lead-generation form right in the ppc ad space on Google's site. Can save on landing page design costs. Great idea. Need help setting up Google's lead capture extension in your pay per click campaign? Contact online marketing consultant Brent Purves http://www.BrentPurves.com of Stir Communications Group http://www.StirGroup.com today at 604 847 3447 ext 104

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Google AdWords Search Funnels Launched: See All The Keywords That Led To Conversions

Google launched a new AdWords reporting feature named AdWords Search Funnels. AdWords Search Funnel shows you all the keywords that assisted in conversion made through Google AdWords, rather than just the last one before a buy or conversion action. This feature is being rolled out over the next few weeks, so keep an eye out for it.

Until now, Google would only show you the last keywords that led to a conversion. In many cases, searchers will go through a searching process that includes research that might not lead to an immediate sale but may assist in a sale after a few more searches.

via searchengineland.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Google Now Offering “Remarketing” To All AdWords Advertisers

Last March Google initiated a trial of what it calls “remarketing” for display and text ads throughout its content network. Today it’s opening up the option for all AdWords advertisers. To be clear this is not “search retargeting” and doesn’t involve any Google.com query data.

The benefit of this is being able to reach consumers, throughout the Google content network (including on YouTube), who came to an advertiser’s website but didn’t transact. Pages can be tagged and cookies are used to identify that visitor or a category of people, who then later see an ad or offer directed specifically at their interests.

via searchengineland.com

Need assistance with your Google or online marketing campaign? Interested in trying remarketing? Contact Vancouver internet marketing consultant Brent Purves http://www.BrentPurves.com of Stir Communications Group http://www.StirGroup.com today

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Google Sitelinks Search Ad Format, Loved and Hated by Brands - Adwords Marketing

NEW YORK (AdAge.com) -- The most significant change to Google's search ads in years could be the most controversial to the nation's biggest brands.

Ad Sitelinks allows advertisers as many as five links in three lines of text.

Last fall Google rolled out the change to AdWords, called Ad Sitelinks, that allows search advertisers buying their own brand names to add additional links to a traditional search ad.

A typical search ad contains one link, or sometimes two -- one to the advertiser's home page and sometimes one geographic link. Ad Sitelinks allows advertisers as many as five links in three lines of text.

via adage.com

Need help implementing Google Ad Sitelinks to your online marketing strategy? Contact Brent Purves http://www.BrentPurves.com , an internet marketing consultant at Stir Communications Group in Vancouver Canada today for a free consulation. http://www.StirGroup.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves