Marketers advised to use social media but get back to basics - Social Media Marketing Consultant

Consumers don't want to have a friendship with their toothpaste.

That was the message this week for marketers from Jonathan Salem Baskin of Advertising Age, who said the social media push by companies is getting away from the basics of advertising: making money for the client.

``As an industry, we've allowed this nonsense to get out of hand,'' Baskin, a marketing consultant and columnist for Advertising Age, told about 70 attendees at the global Worldwide Partners advertising conference in Miami Beach. ``Ultimately, we're about selling stuff, and I think that's what we have to get back to.''

via miamiherald.com

Are you investing in social media without seeing sales? Need help making cost-effective use of your social media marketing efforts? Contact brent [at] stirsolutions.com in Vancouver Canada today for a free social media marketing consultation

Posted via web from Vancouver Internet Marketing Social Media Marketing Consultant Canada

Could Apple Actually Beat Google in Mobile Advertising? Iphone & Admob Mobile Advertising

So does Apple, whose specialty isn’t advertising, stand a chance in a duel to the death with the Google juggernaut? The answer is a surprising “yes”, depending on what shape iAd takes and how the iPhone vs. Android () battle plays out. It’s fighting a more experienced competitor, though.

via mashable.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Could Apple Actually Beat Google in Mobile Advertising? Iphone & Admob Mobile Advertising

So does Apple, whose specialty isn’t advertising, stand a chance in a duel to the death with the Google juggernaut? The answer is a surprising “yes”, depending on what shape iAd takes and how the iPhone vs. Android () battle plays out. It’s fighting a more experienced competitor, though.

via mashable.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Web Video Viewers OK With More Ads

Hulu is leaving some serious money on the table.

While its parent companies NBC Universal, News Corp. and Disney wrestle with the possibility of imposing a subscription fee on Hulu to offset what they perceive as lost ad revenue from TV, they might be better off simply dialing up the number of ads that run on the site, according to comScore.

The Web researcher released new research today at the Advertising Research Foundation's annual convention and expo in New York which found that people who watch TV shows on the Web are far more tolerant of ads than perhaps once thought, and would actually stand for more clutter.

via adweek.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves