Yahoo Buzz Marketers Set Up Shop

Yahoo has undergone a rough patch lately, but some of the latest members of its executive exodus hope to tap into a bright spot of its heritage: innovative marketing.

  The team behind its nontraditional marketing efforts, like setting up a yodel studio in Times Square, has left the Internet company to create its own agency, Manifold.

  Based in San Francisco, Manifold is a five-person buzz marketing shop. It brings together longtime Yahoo marketing executives, including former director of buzz marketing Sean Florio, who wrapped up work at Yahoo yesterday.

via brandweek.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

New search options call for new search strategies | SEO Search Engine Marketing

The world wide web is dead. Long live the world wide web.

In his closing keynote at Marketing's Search Engine Tune Up conference in Toronto Wednesday, Mike Grehan, vice-president and global content director with New York-based Incisive Media, spoke about how the world wide web wasn't built to handle the types of technology used on it today, much less for the needs of the future.

As it applies to search, that means even Google can't track every web page and, increasingly, people will be using other platforms such as mobile applications for the advantage of real-time search. "When it comes to real-time search, the world wide web is bust," said Grehan, whose company includes Search Engine Watch, ClickZ, and Search Engine Strategies.

via marketingmag.ca

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Saatchi's grim outlook for digital deniers - The Last Advertising Agency on Earth Film

FITC (once called Flash in the Can) is painting a bleak future for agencies that don't stay up-to-date with online trends in a new online video, The Last Advertising Agency On Earth.

The organization, which holds conferences worldwide on online technology, tapped Toronto agency Saatchi & Saatchi to create a campaign that would make FITC events appeal to agency executives, who traditionally have not shown up in great numbers.

Only 4% of their conference attendees last year were from agencies, said Brett Channer, chairman and executive creative director at Saatchi. Those few agency staffers who do attend are "all people chipping away at the multinational [agencies], the boutique places, the digital companies that actually produce work."

via marketingmag.ca

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves