Retailers Boost Use of Online Videos - Video Internet Marketing

Retailers are responding to the growing appetite for online videos by adding them to their Web sites to both differentiate themselves from competitors as well as to keep up with what consumers expect from their online shopping experience.
 
The top 50 U.S. online retailers that offer videos jumped 378 percent in 2009 over the year before, according to a Forrester Research study, "Online Retailers' Adoption of Online Video Content Is Ahead of Consumers' Preferences," published in November 2009. Last year, more than two-thirds of the biggest online retailers hosted videos.

via brandweek.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Broadcast TV And Web Media Sites Winning In Online Video, Twitter Users Most Engaged

In a joint report put out today by Brightcove and Tubemogul (embedded below), the non-YouTube sites seeing the most success with online video are those of the broadcast TV networks and Web-only media brands, followed by magazine sites and music labels. Newspaper sites are lagging when it comes to both total video views and growth.

In terms of how people are finding these videos, a little more than half (51.75 percent) are navigating directly from the publisher’s main site. Following that, Google search is the next biggest source of video-viewing traffic (38.92 percent), followed by Yahoo (5.58 percent), Bing (2.29 percent) and Facebook barely registers (with only 0.40 percent). Twitter is even smaller, but people who find videos are more engaged than any of these other sources of traffic, on average watching videos longer across different media categories.

via techcrunch.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Google Acquires Online Video Platform Episodic

Google is definitely on a buying spree this year. The company's latest acquisition is Episodic, an online video platform that Google will probably integrate into YouTube is some form. Neither Episodic nor Google shared any financial details about this acquisition. Episodic plans to keep its current service up and running for the time being.

via readwriteweb.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves