Showing posts with label video marketing. Show all posts
Showing posts with label video marketing. Show all posts

YouTube Promoted Videos hit half a billion views

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When we announced our first performance-based video ad format, Promoted Videos, nearly two years ago, the first campaign was “Penny Pranks” by Office Max.


Since that time, thousands and thousands of advertisers have taken advantage of this ad format to entice likely customers with videos about everything from smoked brisket recipes to magnetic jewelry to sneakers. Politicians and political activists have used Promoted Videos to argue for a proposition or against an issue. And large companies have reached wide audiences with movie trailers, recipes, and ideas for Halloween.

Have you dabbled with pay per click marketing for your business? Did you know you can run video campaigns through Google and Youtube as well? Want to only pay when people watch your video? We can help you get your videos online with full ROI tracking to promote your business or services. Contact one of our Vancouver internet marketing consultants today for a free phone consult. http://stirsolutions.com/consultation

Posted via email from Social Persuasion - The Social Media Marketing Agency Blog

Retailers Boost Use of Online Videos - Video Internet Marketing

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Retailers are responding to the growing appetite for online videos by adding them to their Web sites to both differentiate themselves from competitors as well as to keep up with what consumers expect from their online shopping experience.
 
The top 50 U.S. online retailers that offer videos jumped 378 percent in 2009 over the year before, according to a Forrester Research study, "Online Retailers' Adoption of Online Video Content Is Ahead of Consumers' Preferences," published in November 2009. Last year, more than two-thirds of the biggest online retailers hosted videos.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Broadcast TV And Web Media Sites Winning In Online Video, Twitter Users Most Engaged

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In a joint report put out today by Brightcove and Tubemogul (embedded below), the non-YouTube sites seeing the most success with online video are those of the broadcast TV networks and Web-only media brands, followed by magazine sites and music labels. Newspaper sites are lagging when it comes to both total video views and growth.

In terms of how people are finding these videos, a little more than half (51.75 percent) are navigating directly from the publisher’s main site. Following that, Google search is the next biggest source of video-viewing traffic (38.92 percent), followed by Yahoo (5.58 percent), Bing (2.29 percent) and Facebook barely registers (with only 0.40 percent). Twitter is even smaller, but people who find videos are more engaged than any of these other sources of traffic, on average watching videos longer across different media categories.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

The Rise of Social Video Marketing

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The Rise of Social Video Marketing - Creative example of video marketing by Samsung: http://ow.ly/TaLs - funny grumpy girlfriend #yam
http://adage.com/brightcove/lineup.php?lineup=18982295001&title=52412902001