Bing Dives Into Entertainment With New Search Vertical - Music, Movies, TV and Games

Microsoft’s search engine just got a whole lot more media-focused with the launch of Bing Entertainment, a new vertical centering on music, movies, TV and games. The goal behind the new destination at bing.com/entertainment is to make it easier to find what movie to watch, what music to listen to, what casual games to play: “spend less time searching for entertainment and more time doing the stuff you love.”

via mashable.com

Posted via web from Vancouver Internet Marketing Social Media Marketing Consultant Canada

Web Video Viewers OK With More Ads

Hulu is leaving some serious money on the table.

While its parent companies NBC Universal, News Corp. and Disney wrestle with the possibility of imposing a subscription fee on Hulu to offset what they perceive as lost ad revenue from TV, they might be better off simply dialing up the number of ads that run on the site, according to comScore.

The Web researcher released new research today at the Advertising Research Foundation's annual convention and expo in New York which found that people who watch TV shows on the Web are far more tolerant of ads than perhaps once thought, and would actually stand for more clutter.

via adweek.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves