Urban Outfitters Makes Facebook Likes Featured Items - Facebook Like Button Marketing

Retailer Urban Outfitters has made the Facebook Like button central to the way the company is marketing its products online. Visitors to the Urban Outfitters web site are now greeting by a large thumbs up asking them to “See our most Liked items.”

The company had installed the Like button by its products on the company web site and this new feature is essentially a grouping of the most Liked items into one place.

via insidefacebook.com

What's not to like with the Facebook Like button. It's great to see creative new uses of the Like button. Soon, I'd guess, smartphones will be able to sense other smartphones around them and you'll be able to click "Like" regarding that person who's in the same physical space as you. For now, however, we're stuck liking web pages and and sweaters.

Posted via email from Vancouver Internet Marketing Social Media Marketing Consultant Canada

Unlocking Social Media Ad Spending - Integrating Social Media: Traditional Media for Reach, Interactive Media for Targeting, Social for Engagement

Forecaster eMarketer has raised its outlook for U.S. social networks advertising spending this year by nearly 30 percent. As I discuss in a post at GigaOM Pro, chances are, the next big advancement in social media marketing will be less about the actual technology and more about coordinating and integrating across media formats: traditional media for reach, interactive media for targeting, and social media for engagement. For this to happen, three social media advertising areas need help: scale, distribution and targeting, and format.

via gigaom.com

Are you seeing ROI with your Social media ad spending? Have you invested in Social media as part of your annual marketing budget? Not sure where to start? Contact us today at 11Marketing for a free 30 minute social media advertising consultation.

Posted via email from Social Persuasion - The Social Media Marketing Agency Blog

How To Use Linkedin To Generate Business

While Social Media is definitely the hot topic of conversation this year, most of the tools focus on consumer centric business, and improving communication. If you provide B2B consulting, services or products, your options for social media are fairly limited, let’s be honest you probably won’t find many fans for your Facebook Legal Incorporation Services page. For these types of businesses, LinkedIn is a much better alternative. Here is a collection of tips I recommend using.

via searchengineland.com

Most important: be social. Don't just create a LinkedIn account and think it'll turn into leads and business without putting in the effort of joining groups, starting conversations, posting valuable information, being involved.

Posted via email from Social Persuasion - The Social Media Marketing Agency Blog

Why a Multi Channel Social Media Marketing Strategy Creates More Buzz

So you want to launch a book, an album, promote a play, market a new movie or advertise your business.

In traditional mass media marketing you will find that  many different marketing channels are used as part of the marketing strategy to get the word out there, to ensure that the “Word Of Mouth” is happening and that vital buzz is generated as people  share the latest news with their groups and networks about a great movie or music whether that be off line or online.

via jeffbullas.com

Need help getting the word out in as many channels as you can in a way that is most cost effective and appropriate for your brand or business? Drop me a note at brent[at]stirsolutions.com or call me for a free social media marketing consutation here in Vancouver at 604-847-3447 ext 104.

Posted via email from Vancouver Internet Marketing Social Media Marketing Consultant Canada

Foursquare Apps: Screenscape - Bring Foursquare to Life in your Venue

ScreenScape

Description

Use ScreenScape to bring foursquare to life in your venue. ScreenScape offers easy-to-operate, inexpensive digital signage for venue operators of all sizes. Foursquare venues can now use ScreenScape to promote their specials on screens inside their venue. The ScreenScape foursquare widget can be used to highlight up-to-the-minute: Mayor Status, Foursquare Specials, Here Now stats, Total Check In stats and more. Take your window cling up a notch! Use a ScreenScape powered display and say to your customers: “Hi, we’re on foursquare and have we got a great deal for you!”

Screenshots

via foursquare.com

Interested in doing more than having a sandwich board on the sidewalk in front of your business in Vancouver that says "Free drink for Foursquare Mayor" ? Check out http://www.ScreenScape.net . If you're a hotel or restaurant or even a college or university consider how you might be able to take advantage of using screenscape at one or more of your locations. Here's a University of PEI case
http://screenscape.net/upei

Posted via email from Vancouver Internet Marketing Social Media Marketing Consultant Canada

Facebook Isn't Moving into Search, for Now - FBSERP's

AllFacebook said the statement and the search results were indicative of Facebook moving forward on a plan to build a semantic search engine, where "likes" would replace inbound links as a measure of a particular Web page's ranking. The blog concluded that SEO operative would soon begin using "like baiting," as opposed to link baiting, to attract traffic.

via pcmag.com

Posted via email from Vancouver Internet Marketing Social Media Marketing Consultant Canada

How to Globalize Your Social Strategy: 4 Ways B2B Companies Can Translate Tweets

Twitter is a global platform with more than 60% of users outside the United States and one way B2B companies can grow their business is to monitor and engage with customers and prospects in other languages. In some instances that means reading and writing tweets in languages that you do not understand. There are a variety of tools that embed translation into their interface, and here are some of the most popular.

via socialmediab2b.com

Review of Tweet Translation services available in Tweetdeck, Hootsuite, Twaitter, Tweetmeme.

Posted via web from Vancouver Internet Marketing Social Media Marketing Consultant Canada

Top Five Social Media Marketing Mistakes: Not Listening, Delegating, Slow Reply, Faking, Ignoring

Social media initiatives have become standard components of companies' marketing and communications strategies. Large or small—from the local bakery to General Motors (GM)—businesses see the value of engaging in online conversations already taking place about their brands. While social media best practices have emerged, brands still struggle with how best to engage with their consumers. Here are five common mistakes:

via businessweek.com

Top Social Media Marketing Mistakes:

1. Not listening to & monitoring the social media landscape
2. delegating social media tasks to junior or intern staff
3. Replying too slowly by trying to craft perfect "corporate" responses
4. Faking it - astroturfing, false engagement
5. Having an end date or ignoring social media efforts

Posted via web from Vancouver Internet Marketing Social Media Marketing Consultant Canada

Inside Gatorade’s Social Media Command Center - Social Media Marketing

In the realm of marketing, Gatorade is probably best known for splashy commercials featuring some of the world’s most famous athletes. However, a new effort behind the scenes of the PepsiCo-owned sports drink maker is putting social media quite literally at the center of the way Gatorade approaches marketing.

The company recently created the Gatorade Mission Control Center inside of its Chicago headquarters, a room that sits in the middle of the marketing department and could best be thought of as a war room for monitoring the brand in real-time across social media.

via mashable.com

Posted via web from Vancouver Internet Marketing Social Media Marketing Consultant Canada

Manage Your Brand’s Social Media Presence with One App - Social Media Marketing Management Tool

Name: Awareness, Inc.

Quick Pitch: The Awareness Social Marketing Hub helps marketers publish, manage, measure and engage with their marketing across key social media channels.

Genius Idea: We’re living in the age of the social brand. Brands have accounts on sites like Foursquare (), Twitter, Facebook, YouTube (), and probably even have their own blogs. While each account may be manageable on its own, together they present even the best communications professionals with the daunting duty of updating, maintaining, participating with and tracking each of them.

via mashable.com

Enterprise level social media marketing solution for $2000/month or $24,000 a year

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Facebook Firehose Comes to Bing - Bing Social Media Marketing & Real Time Search Results

Yusuf Mehdi, Senior Vice President of Microsoft's Bing search engine announced today the launch of a new social portal that will produce real-time results from both Facebook and Twitter. The site, which will be live later today, will be found at bing.com/social and will be "the first search experience integrating the full Facebook firehose," according to Microsoft.

Bing has featured a Twitter portal for social search, and by adding Facebook results the search engine is stepping up its real-time search game to include results from both services. The Facebook results include both information from public pages, as well as popular shared links from users with appropriate privacy settings for public sharing. Bing also helps you quickly scan the social links by including an excerpt from the link in context within the results.

via readwriteweb.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Social Media Launch Pad - Do you use Social Media to beta launch or test products or services?

Going beta isn’t just for the tech industry anymore. In tech, it’s common for an incomplete version to be rolled out months—sometimes years—before the official release. The idea behind going beta is that consumer feedback can improve a product and avoid potential missteps. But in the past two years or so, various marketers outside the segment, including Ford, Procter & Gamble, PepsiCo and Kellogg, have adopted the practice by, in effect, releasing beta versions of their products or at least their marketing campaigns in an effort to solicit customer feedback and build buzz.

Recently, social media has become the launch pad for several products, including:

via brandweek.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Social Media Ad Spending Lags - Social Media Advertising - Facebook, Twitter, iPhone

Social media use is exploding, but ad spending in the sector continues to be a blip on the radar for most brands.

  Razorfish, one of the largest digital ad spenders, compiled data on its 2009 digital ad spending. It found that social media display advertising made up just 3 percent of its clients' budgets. Non-display in social media accounted for another 1 percent. The figures pale in comparison to the time spent online. According to comScore, U.S. Internet users spent 11 percent of their time online in 2011 on social media sites.

via brandweek.com

Need help navigating the world of advertising in social media? Drop me at note at brent[at]stirsolutions.com and we can setup a free 30 minute social media marketing consultation

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Shoutlet - social media communication platform for social media marketers

Create, distribute, track, and engage with video, polls, text messaging, podcasts, RSS, e-mail, and more all through one multi-user application designed specifically for marketers.

via shoutlet.com

Exploring Shoutlet. Have you tried it?

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Combine Social Media and E-Mail Marketing - Grow Your Audience

Social media and e-mail marketing work differently.
Social media gives public conversations a forum. Anyone with an opinion, content or a link to share can join the conversation. It's fast, fluid, timely and interactive. It's also fleeting. That's where social media and e-mail communications differ. Your posts on social media websites flow downstream with all the other messages. If you tweet in the morning and your customer logs on in the afternoon, that follower may miss out on what you had to say.

On the other hand, e-mail offers a more intimate level of contact with your customers. When someone opens your e-mail newsletter, you have a quiet moment of her time.

via entrepreneur.com

These are five great, basic tips to be where your customers are, use your email lists to build your social media presence, repurpose your content, and use social media to invite people to your website or blog or to sign up for your email newsletter.

Cross pollinate and milk your content for all it's worth in all of your channels. If you write something ask yourself where else you can use that same content in the same or slightly revised format or context or medium.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Vancouver Internet Marketing and Web Design Services offered by Stir Solutions, a Social Media Advertising Agency

Strategy, Internet Marketing & Web Design Services

Since 2002, Stir Communications Group has designed, developed and implemented critical internet marketing, creative and technical solutions for clients in the US, Canada and around the world.
We continuously adapt our marketing services and solutions to deliver success under rapidly changing technology and business conditions.

Contact one of our Vancouver Internet marketing or web development experts at Stir today for a free consultation or estimate.

Strategy and Consulting

• Strategic planning and consulting
• Internet Marketing Strategy: organic, pay-per-click, social media, email marketing
• Seminars and training
• Online branding/reputation consultation

Web Design & Development

• Website design & redesign
• Landing page design
• Facebook custom page design & programming
• Microsite development
• Content management systems - commercial & open source
• Adobe Business Catalyst CMS
• HTML newsletter development
• Online database development
• Website architecture & planning
• Persuasive architecture
• Information architecture
• Design, content and conversion optimization

Internet Marketing

• Organic Marketing
• Pay-per-click PPC advertising (Google, Yahoo, Bing)
• Email marketing
• Search engine optimization
• Search engine marketing
• Online reputation management
• Local search marketing
• Mobile & geo location marketing
• iPhone apps & marketing
• Business Catalyst marketing
• Video and image marketing
• Viral & buzz marketing
• Mobile marketing
• Media buying & online advertising
• Seeding: blogs, forums, groups
• Copywriting and press releases
• Online community development
• Keyword and site analysis
• Analytics and reporting

Social Media

• Social media marketing
• Social media monitoring & reporting
• Social media reputation management
• Social media brand management
• Facebook marketing (pages, groups, fans)
• Facebook custom page design
• Facebook advertising campaigns
• Twitter marketing strategy
• Twitter account management
• Twitter advertising campaigns
• LinkedIn account management
• LinkedIn advertising campaigns
• Social network(s) account management
• Youtube account management
• Youtube advertising campaigns
• Blog marketing
• Foursquare & Gowalla marketing
• Google profiles

Online Business Solutions

• Web project management
• Marketing integration
• Analytics tracking & reporting
• White label solutions

Stir is a full service Internet marketing & web solutions agency - Contact us today about your project.

via stirsolutions.com

A summary of services offered by Stir Solutions Internet marketing & web agency in Vancouver Canada

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Vancouver Internet Marketing Social Media and Web Design Advertising Agency - Stir Communications Group

via stirsolutions.com

Stir's new Vancouver Internet marketing & web solutions agency website is now online at http://www.StirSolutions.com .

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Make content 'good enough to steal,' Maggie Fox tells Mesh | Marketer News

The objective should be to create "social objects—things worth spreading, things worth sharing," said Fox. Sometimes that content has to be created by the brand, but other times consumers are creating it for you. Videos, blog posts... it should all be viewed as content to build your brand, she said. 

"It just has to be good. It just has to better… People don't get tired of good."

But just as important as creating good content and taking advantage of earned content created by consumers, is sharing the content quickly and effectively.

via marketingmag.ca

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Social Media For Business - Foursquare and Gowalla universal check-in macro geo-location social shopping

While Gowalla and Foursquare checking in and gathering badges and become a place-mayor is still a novelty, many businesses can take advantage of check-in incentives as an additional way to lure the tech-savvy to their establishment. What happens, however, when nearly every store in a shopping mall offers something free if you're their Foursquare mayor or offers virtual Gowalla goodies redeemable for real stuff? Will people take the time to open those different social apps to explore what check-in incentives exist at each store they like? Will a geo-location macro hybrid app that runs on most mobile devices that lists all participating stores in the the whole shopping mall (or nationwide) make it easier for people if, say, when an opted-in app-user came within a short distance of the shopping area the app pushed a text message announcing available deals for stores of interest? What apps have you seen to date that are trying to accomplish this? Perhaps both Foursquare and/or Gowalla will add functionality of this nature and make it much easier not only for customers to use to find businesses offering incentives, but also for small businesses to buy into geo-location incentive marketing campaigns.

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Bing Adds Facebook, Twitter Sharing To Shopping

There are a number of “social shopping” sites and, of course, numerous product or shopping-related blogs. Among the most visible in the first category are Kaboodle, ThisNext/Stylehive and Polyvore. They offer tools and features that allow people to share, compare and vote on products. The mainstream shopping comparison engines such as Shopping.com or PriceGrabber don’t fully enter into this realm, although Shopping.com is giving away an iPad if you become a “fan” on Facebook:

via searchengineland.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves