Social media and e-mail marketing work differently.
Social media gives public conversations a forum. Anyone with an opinion, content or a link to share can join the conversation. It's fast, fluid, timely and interactive. It's also fleeting. That's where social media and e-mail communications differ. Your posts on social media websites flow downstream with all the other messages. If you tweet in the morning and your customer logs on in the afternoon, that follower may miss out on what you had to say.
On the other hand, e-mail offers a more intimate level of contact with your customers. When someone opens your e-mail newsletter, you have a quiet moment of her time.
These are five great, basic tips to be where your customers are, use your email lists to build your social media presence, repurpose your content, and use social media to invite people to your website or blog or to sign up for your email newsletter.
Cross pollinate and milk your content for all it's worth in all of your channels. If you write something ask yourself where else you can use that same content in the same or slightly revised format or context or medium.
